Lewis Hamilton made a pit-stop at the IWC Schaffhausen manufactory
Schaffhausen, 12 September 2013 - The Messenger of brand IWC Lewis Hamilton visited the head office of the Swiss watch factory in Schaffhausen.
Lewis Hamilton visited IWC Schaffhausen
The pilot of the Mercedes AMG Petronas Formula One ™ acquainted with the intricacies of watchmaking, met with the IWC staff and journalists, as well as demonstrated his skills on the simulators, "Formula 1. His visit took place within the framework of cooperation between the famous racing team and manufacturer of luxury watches, which became the beginning of this year, an official partner of the technical developments of Mercedes AMG Petronas.
Between the Grand Prix in Italy and Singapore a big fan of watches Lewis Hamilton, a pilot of the " Formula 1" and the messenger of the brand IWC, could one day escape from everyday worries racer to get acquainted with the intricacies of watchmaking , which has a lot to do with race sports. Being a guest of the Swiss luxury watch manufacturer IWC, Hamilton expressed his admiration for innovative ideas and technologies for the production of specialists from Schaffhausen. "While visiting manufactory I personally made sure their enthusiasm, passion and dedication of IWC experts have been working tirelessly for the success of the team," - said Lewis Hamilton. - "Such high precision and innovative timepieces are able to develop only the most talented engineers and technicians who have devoted themselves entirely the creation of better mechanisms. The design department of Mercedes AMG Petronas is to develop the car "Formula 1" with as much inspiration."
Lewis Hamilton visited IWC Schaffhausen
The fan of high technology and the star of "Formula 1"
George Kern, head of IWC Schaffhausen, reacted with enthusiasm to the next meeting with the famous racing driver: "Lewis Hamilton features a strong will, and he, like us, purposefully and continually working on improving their strengths. For such an enthusiastic pilot fundamental components of professional ethics are concepts such as teamwork, constant drive and maximum accuracy. However, as for the watchmakers of IWC. We are proud of the fact that he is a close circle of friends of our brand. Interest in technology and a passion for design makes a great ambassador Lewis Hamilton of our brand”. The visit of the pilot "Formula 1" was pleased to not only employees manufacture IWC Schaffhausen, but also journalists from different media world , who had the honor to accompany the famous IWC brand ambassador during his tour of the enterprise. After inspecting the watch manufacture Lewis Hamilton took part in the virtual racing simulator "Formula 1", clearly demonstrating the skill of winning Grand Prix "Formula 1” MAGYAR NAGYDÍJ in Budapest (Hungary ).
Shared values, common future
The cooperation of IWC Schaffhausen with Lewis Hamilton and his teammate Nico Rosberg is based on a partnership with a team of watch manufacture Mercedes AMG Petronas. Starting this year, IWC is the official partner for the technical development of the well-known racing team and proudly classifies drivers Hamilton and Rosberg to its brand ambassadors.
Lewis Hamilton visited IWC Schaffhausen
Ingenieur collection, fully renovated in 2013, has become a symbol of cooperation of IWC Schaffhausen and the team Mercedes AMG Petronas. Some models of watches have been produced from high-tech materials such as titanium aluminide, carbon, ceramic, titanium, borrowed from the arsenal of elite sport high speeds. " The innovative approach, pioneering spirit and commitment to excellence, which we call the Performance Engineering, - these are some features that combine our companies, as a solid basis for a successful cooperation", - concluded the George Kern. - "This is why sports fans of high-quality mechanical watches from Schaffhausen will not be disappointed, not only by future collections of watches from IWC, but also to further the activities that will take place under the sign of partnership with the Mercedes AMG Petronas team.
Official site of IWC.
Press release
