IWC Schaffhausen at the Geneva Exhibition SIHH 2013

At the Geneva exhibition SIHH 2013, to be held from January 21 to 25, the exhibition booth of the legendary watchmaking company IWC Schaffhausen visited at least eight hundred guests and journalists from all over the world. Such attention was not accidental; the occasion was the new Ingenieur collection, presented by the brand. The collection is a collaboration of watch manufacture and MERCEDES AMG PETRONAS Formula OneTM Team.

Karolina Kurkova and Jean Reno
Karolina Kurkova and Jean Reno

It should be noted, that actor Kevin Spacey, head of IWC George Kern, and the pilot of “Formula 1” Nico Rosberg, led the gala evening. The guests of the evening were Ewan McGregor, Zinedine Zidane, Karolina Kurkova, Ross Brown, Eric Dane, Adriana Lima, Luis Figo and Matthew Fox.

Kevin Spacey
Kevin Spacey

The head of IWC George Kern said about it: "Over the years, the company IWC features a passion for the high art of engineering, the desire for significant technological results of continuous improvement. The approach to the work brings us closer to elite racing in general, and with the MERCEDES AMG PETRONAS Formula One ™ Team in particular. Becoming an official partner of the famous racing technical development team, we were able to hold the emotional, historical and technical parallels between the line and the world watches Ingenieur "Formula 1". Tonight - is the first step to change in rich traditions of watchmaking home IWC».

Official site of IWC.

Written by Angel

Adriana Lima and Ewan McGregor
Adriana Lima and Ewan McGregor

Mazaev and Nemov
Mazaev and Nemov

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IWC

IWC

IWC Schaffhausen is a Swiss watch manufacture founded in Schaffhausen in 1868 by the American watchmaker and engineer Florentine Ariosto Jones. His idea was unusual for the period: combine modern American production methods with the skills of Swiss watchmakers. More than 150 years later, IWC remains based in Schaffhausen and is known for Pilot's Watches, the Portugieser, Ingenieur, Portofino and Aquatimer, as well as chronographs, perpetual calendars and advanced case materials. IWC has belonged to the Swiss luxury group Richemont since 2000. Christoph Grainger-Herr is the company's CEO. Altho…

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