Cooperation IWC Schaffhausen with Mercedes AMG Petronas

In May 2012 the famous watch company IWC Schaffhausen has announced the collaboration with a team of "Formula -1» Mercedes AMG Petronas. The company President Georges Kern and CEO of the racing team Mercedes AMG Petronas Nick Fry have signed a three-year cooperation agreement. A popular manufacturer of Swiss watches is the official timekeeper in January 2013.
It is impossible, of course, not to mention the fact that the Swiss watch manufacture and the company Mercedes AMG Petronas has long linked partnerships. In 2004 IWC Schaffhausen began working with AMG; now a contract was signed with the team of "Formula 1".

IWC President George Kern and CEO of the racing team Mercedes AMG Petronas Nick Fry
IWC President George Kern and CEO of the racing team Mercedes AMG Petronas Nick Fry

The team leader Mercedes AMG Petronas Ross Brawn emphasizes the significant technical progress, which has been made over the past few years: "It is well known that motor racing is an excellent testing ground for technologies that will, ultimately, is widely used by all mankind. "Formula 1" - the top of world motorsport, stands at the forefront of technological development and, of course, continue to maintain its leading role. Motorsport is an excellent platform for developing technologies that will eventually go to the benefit of all. Formula 1 as the pinnacle of motorsport is a leader in this process, and this role will belong to our championship for many years. Find another company that fully shares the principles of our team - it's a real privilege, and we firmly believe that partnership with IWC Schaffhausen will be extremely beneficial for both sides. "

Mercedes AMG Petronas racing team
Mercedes AMG Petronas racing team

Two well-known companies IWC Schaffhausen and Mercedes AMG are combined with the most important thing - the pursuit of technical excellence. George Kern said: "It is win-win cooperation. Due to our collaboration with a team of Mercedes AMG Petronas the whole world will know our commitment to technical mastery of the highest quality and constant self-improvement in order to improve our products. We are pleased to become part of the Formula 1. Both companies have attached great importance to an innovative approach to creating high-tech”.
New contract signed with the team IWC Schaffhausen "F1" will enter into force two months before the first race of the season in Melbourne.

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Written by Angel

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IWC

IWC

IWC Schaffhausen is a Swiss watch manufacture founded in Schaffhausen in 1868 by the American watchmaker and engineer Florentine Ariosto Jones. His idea was unusual for the period: combine modern American production methods with the skills of Swiss watchmakers. More than 150 years later, IWC remains based in Schaffhausen and is known for Pilot's Watches, the Portugieser, Ingenieur, Portofino and Aquatimer, as well as chronographs, perpetual calendars and advanced case materials. IWC has belonged to the Swiss luxury group Richemont since 2000. Christoph Grainger-Herr is the company's CEO. Altho…

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