IWC opens its first boutique in Rome

The legendary watchmaker IWC Schaffhausen has recently opened its first boutique in Italy, at the Spain Square, in the heart of Rome.
CEO of IWC, George Kern said: "Hardly anyone is in Rome without visiting the Spain Square. We are happy to introduce our masterpieces of mechanical watchmaking art and the philosophy and tradition of the brand in such a historically important and prestigious location."

IWC opens its first boutique in Rome
IWC opens its first boutique in Rome

For the construction of a new boutique are used dark wood, chrome-plated steel and leather. Designers and architects of the company managed to create an atmosphere that reflects the spirit of Swiss watches and the rich heritage of the brand.

Official site of IWC.

Written by Angel

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IWC

IWC

IWC Schaffhausen is a Swiss watch manufacture founded in Schaffhausen in 1868 by the American watchmaker and engineer Florentine Ariosto Jones. His idea was unusual for the period: combine modern American production methods with the skills of Swiss watchmakers. More than 150 years later, IWC remains based in Schaffhausen and is known for Pilot's Watches, the Portugieser, Ingenieur, Portofino and Aquatimer, as well as chronographs, perpetual calendars and advanced case materials. IWC has belonged to the Swiss luxury group Richemont since 2000. Christoph Grainger-Herr is the company's CEO. Altho…

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