IWC Schaffhausen Boutique Opening in Beijing
The legendary watchmaker IWC Schaffhausen has opened a company’s boutique in Beijing. The head of the brand Georges Kern said: "Our firm boutique, the second in Asia, in a new way will open the watchmaking heritage of IWC. With great pride we celebrate this event in the company of our dear guests and present exclusive watches, designed to highlight the importance of the Chinese market for our brand."
Parkview Green Mall at the IWC boutique opening in 22 November, 2012
The boutique is located in the shopping complex Parkview Green, which is in the center of Beijing. In terms of form, this shopping mall is an architectural construction of a new generation. It was built with the use of "green" technology, which allows for a constant microclimate in the building in difficult climatic conditions of Beijing.
During the grand opening of the boutique there were about 200 guests. The opening was preceded by a brief excursion into the history of the brand, as well as exhibition of IWC ten iconic models, issued from 1874 to 2000.
This is the third firm boutique of IWC, whose architecture is amazing. This is a two-story glass building with a total area of about 300 square meters. The interior of the boutique the spirit of luxury and grandeur feels which are characteristic for all the brand’s collections. The interior was lavishly used dark wood and other fine materials.
(Left to right) artist Wang Lu Yan, filmmaker Wang Xiao Shuai, actor Alec Su, managing director of the IWC China division Dennis Lee, actress Zhu Zhu , head of the IWC Georges Kern, actress Tang Wei, managing director of the Asia-Pacific division of IWC Benoit de Clerck and Olympic champion Chen Yibing at the opening of IWC boutiques.
In the second IWC boutique in Asia, located in the shopping center Parkview Green, the premiere of new items Portuguese Sidérale Scafusia were held. The model consists of 500 parts, including - patented tourbillon with constant force unit, wheel system, modules, solar and sidereal time, sunrise and sunset and the ever-changing sky map with the horizon.
Official site of IWC.
Written by Angel
