IWC Filmmaker Awards in Cannes

Cannes / Schaffhausen, May 20, 2013. During the Cannes International Film Festival, the Swiss watch manufacturer, the producer of watch luxury movements, once again delighted its guests with an exquisite event. At an exclusive dinner under the title “For the Love of Cinema” friends of the brand IWC met, among whom were such celebrities as actors Naomi Watts, Eric Dane, Christoph Waltz, a top model Karolina Kurkova, a gallery owner Tim Jefferies, musicians John Hellivel and Aloe Black, as well as the racing driver Lewis Hamilton. The main event of the evening was the presentation of prizes IWC Filmmaker Awards, which this time the famous writer Alan Trastman was awarded. Another decoration of the event was a private concert by Jamiroquai.

The magic of cinema and the parallels that exist between the film industry and watchmaking, for many years, inspired the Swiss watch manufacturer IWC Schaffhausen to contribute to the development of the art direction and help young budding talents to their feet. "The process of watch making, as well as films, includes a number of episodes, which all combined into one, make a masterpiece" – in a such metaphorically way, the head IWC George Kern has outlined the two arts community. Its passion for the film industry IWC Schaffhausen shows very clearly: being the official partner of the International Film Festival in Dubai, the sponsor of the Beijing International Film Festival and the official watch partner of Tribeca Film Festival in New York. In addition, the watch company linked long-term friendly relations with many stars of the entertainment industry, including such prominent actors like Kevin Spacey, Cate Blanchett, Jean Reno, Ewan McGregor and director Marc Forster. It should be noted that from time to time prominent roles in Hollywood films and American television series gets the IWC watches. "Technology, innovation, inspiration and attention to detail are paramount in watchmaking as well as in the field of cinema" - explains George Kern. - "We are pleased that here in Cannes, we can share our passion for the world of cinema with like-minded people."

George Kern and Naomi Watts

Unforgettable Evening

During the gala dinner “For the Love of Cinema”, organized by IWC Schaffhausen, in Hôtel du Cap-Eden-Roc in Cap de Antibes, there were about two hundred distinguished guests and friends of the watch brand: actors Naomi Watts, Eric Dane, Pierfrancesco Favino, Jose Maria Yazpik, Christoph Waltz and Moritz Bleibtreu, musicians Aloe Black and John Hellivel. In addition, participants in the celebration were such celebrities as a race driver of MERCEDES AMG PETRONAS Formula OneTM Team Lewis Hamilton, the top model Karolina Kurkova, a filmmaker Paul Haggis, a gallery owner Tim Jefferies. The winner of the prestigious IWC Filmmaker Award for outstanding achievements in film, in which IWC Schaffhausen by tradition presents at various film festivals, became the celebrated Hollywood screenwriter Alan Trastman, best known for the films "The Thomas Crown Affair," "Bullitt" and "My name is Mister Tibbs!" "Alan Trastman made his name with deep, ironic dialogue and multifaceted scenarios," - said George Kern. "It is an honor for us to give him IWC Filmmaker Award. The special watch by IWC - Portuguese Chronograph Classic (Ref. 3904) became an additional encouragement to an honorary award. The engraving “For the Love of Cinema” on the back of the watch is a sign of the highest recognition.

The award ceremony is continued by the party, which brought together about five hundred guests. The successfully acid jazz band Jamiroquai ran the ball. Jamiroquai unique chords like a magnet attracted to the dance floor the guests of IWC - no one apathetic!

IWC Schaffhausen

Constantly improving the production technology, the Swiss watchmaker IWC Schaffhausen, founded in 1868, specializes in the manufacture of unique watch mechanisms. A passion for innovative solutions and technical innovations brought international fame for the Watch Factory. The exclusive luxury brand IWC is famous for its masterpieces of Haute Horlogerie, which are combined with amazing virtuosity the precision mechanics and unique design.

Official site of IWC.

Press release