Jaeger-LeCoultre Watch specifically for RED Auction

The famous watch manufacturer Jaeger-LeCoultre, in collaboration with two renowned designers (the Apple former vice president of industrial design Jonathan Ive and the Australian designer Marc Newson) has developed the original watch specially for the charity auction RED, based by the Irish rock musician Bono to attract people to AIDS.

Jaeger-LeCoultre Atmos 561
Jaeger-LeCoultre Atmos 561

The Jaeger-LeCoultre Atmos 561 models with special red accents are for the auction (RED) and the Memovox Tribute to Deep Sea models - with an unusual red dial and the engraved logo on the back cover.

The auction will take place in November 23 in the department of Sotheby`s in New York. All proceeds from the auction will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Jaeger LeCoultre Memovox Tribute to Deep Sea
Jaeger LeCoultre Memovox Tribute to Deep Sea

The General director of Jaeger-LeCoultre, Daniel Rideau, expressed his opinion about the collaboration: "It is an honor for Jaeger-LeCoultre to be a part of this ambitious project and in collaboration with Sotheby`s support fund (RED), which is struggling with a really important issues since 2006. Calling for help all the creative abilities of its manufacture and experience our legendary reissued watches, and even with the two greatest designers must make a splash. "

Official site of Jaeger-LeCoultre.

Written by Angel

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Jaeger-LeCoultre

Jaeger-LeCoultre

In 1833, Antoine LeCoultre (1803-1881) founded a small workshop in the Swiss town of Le Sentier, to produce high-quality watches. Antoine's father was a blacksmith. He instilled in Antoine LeCoultre a love for mechanisms and helped to acquire skills in the watch industry. In 1844, Antoine created the most precise measuring instrument- millionometer, capable of measuring a few thousandths of a millimeter. In 1847 Swiss watch company LeCoultre developed a system that eliminated the need for keys to rewind and set watches. When pressing the button is activates a lever that is used to switch from…

Detailed information Jaeger-LeCoultre