Competition of Jaeger-LeCoultre and Grand Prize – Reverso Watch

The Swiss watch company Jaeger-LeCoultre has announced on its Facebook page a competition entitled "Mad About Reverso”, the winner of which will get the Reverso watch. And it will be not the usual Reverso, but released by Jaeger-LeCoultre this year in honor of the famous American TV series Mad Men, received for each season the Emmy Award for "Best Drama Series." The wristwatch in honor of it is based on the model of Grande Reverso Ultra Thin Tribute.

The essence of competition is that used the application Instagram in Facebook everyone can take part and create an advertising campaign for these watches. The most original and successful in terms of advertising will win. In this advertising must be done in the spirit of the television series, talking about creative director at Madison 1960. Thus, each participant is reincarnated for a time of Don Draper - the youngest creative director, who is developing an advertising campaign in the 1960s for Reverso watches.

Whose watches ads will be better in the end it is decided by voting (or the number of subscribers to the Friend of the participant). Everyone involved in "Mad About Reverso» will have to share the project on its own page and invite subscribers to keep voting until March 26. Five leaders of the voting results will be placed on the official website of the watch company and they will choose the winner of the special jury (perhaps consisting of the advertisers of Jaeger-LeCoultre) up to April 2 this year.

Totally only 25 numbered models of the Grande Reverso Ultra-Thin Mad Men wristwatches are created. In the sale they did in February 2012, but it is clear that the acquisition of great complexity due to the very limited edition of the novelty. Grande Reverso Ultra-Thin Mad Men watch will be a great gift not only for fans of the series, but just fans Jaeger-LeCoultre. Because about the serial reports only the engraving on the case back of the special tipping case, and the "face" of watches is quite universal: black dial, milky-white labels, and two central hands. The watch is available on the black leather crocodile strap in a box of walnut wood, which adorns the logo of the advertising agency of the series. The wristwatch is attached by the book of Roger Sterling, on the base which was created the television series.

On March 16 kicks off a new - the fifth season of "Mad Men".