New Version of Reverso, designed by Portuguese artist Julio Sarmento
Recently, the well-known watch company Jaeger-LeCoultre has introduced a new version of its model Reverso, designed by the artist and designer Jonathan Meese.
Today the company presents another version of the same model - Grande Reverso 976. This time, a Portuguese artist Julio Sarmento worked over the watch, has placed a female figure on the cover, which should embody the time.
Julio Sarmento
As the artist himself noted, his work is often associated with the female body. "I even have a work representing the waiting woman - an image that calls to mind the space and time. The work belongs to the space in which a woman moves, which it fills, and the uncertain times in which it is located. This is not current, but infinite time. In other words, the link that interests me is the connection representation of the brand, my understanding of the brand and the idea of infinite time, "- said Sarmento.
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The novelty, provided by the Portuguese painter, has become the sixth in the project of Jaeger-LeCoultre Arte Portuguesa, which was launched in 2000 by Pedro Torres, the founder of Torres Distribuição, representing the brand in Portugal. In this project the company Jaeger-LeCoultre has collaborated with renowned Portuguese artists such as Julio Pomar, Manuel Kargalero, Paula Rego and Jose de Guimaraes.
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The model Grande Reverso 976, equipped with manual winding mechanism is presented in two versions - with the case in rose gold and stainless steel. The novelty is released in a limited edition - 20 items of rose gold and 30 items - made of steel.
Official website of Jaeger-LeCoultre watches.
Written by Angel
