Jaeger-LeCoultre presents the winner of Mad About Reverso Contest

Mad About Reverso contest for the best advertising of Grande Reverso Ultra Thin Tribute to 1931 watches by the Swiss brand Jaeger-LeCoultre was announced in early 2012. The watches were issued last year and, according to the model name, devoted to the anniversary date of the first Reverso watch establishment, created especially for the English polo players.
Contestants were required to use the application Instagram. The promotional poster itself must be created in a retro style of 60's and be very similar to the production of the advertising agency "Sterling Cooper" from the popular serial Mad Men.
In the center of the narrative series is life and work of a creative director of a fictional advertising agency Don Draper's and its employees.
The unique competition was conceived as part of an advertising campaign of the new model Grande Reverso Ultra-Thin Mad Men, released in honor of this series.

The company Jaeger-LeCoultre has announced a competition Mad About Reverso, won by Kaveh Hearian from the U.S., became the owner of a iconic model of Jaeger-LeCoultre Grande Reverso Ultra Thin Tribute to 1931 for his work “The Reverso. Reframing Time Since 1931”. The jury congratulated the winner with his choice of an impeccable slogan, which is ideal for this purpose: "Time is luxury, invest it WISELY".
The magnificent Art Deco style of the Reverso watch, praised in the series Mad Men by the creator Matthew Weiner, has become a source of inspiration for many emotionally charged and creative projects submitted by the company Jaeger-LeCoultre. Voting took place on the official website of the brand in the social network Facebook, and the jur strictly adhered to the conditions of competition, pushing away from the participation the works, which are not meeting the criteria – an approximate atmosphere of the 60s of last century and the original design performance.
Official website of Jaeger-LeCoultre watches.