Girard-Perregaux: New Project of the Company - the Magazine “The New Face of Tradition”
The well-known Swiss company Girard-Perregaux has presented in May 1, 2012 in New York, a new project - print and online magazine The New Face of Tradition. The primary task set before the magazine - to provide the reader an image of the modern Swiss watchmaker, who, contrary to stereotypes, young, handsome, full of life and is willing to do and create.
Girard-Perregaux: new project of the company - the magazine “The New Face of Tradition”
CEO of Sowind Group, which owner of the watch brands Girard-Perregaux and JeanRichard, Michele Sophisti opened the aim of the project: "Our primary goal - to show that watchmaking - it is not endangered and the aging craft, but evolving rapidly art. We appreciate the fact that the staff of Girard-Perregaux consists of young watchmakers that are not only highly skilled, but also versatile personality with interests which have no relationship to the watches. "
The project will focus not only on the profession, and provide an opportunity to go beyond the assembly line. Girard-Perregaux brand has set a goal - to show the public a life of its watchmakers. Eight experts consider it possible to monitor their life. Hobbies of young watchmakers are limitless - from the stars of rock & roll to climbing. The interests of young artists are multi-faceted as well as their creations they it created. The virtual version of the magazine will be published on the website www.TheNewFaceofTradition.com, where you can see the life of young watchmakers outside the manufactory.
Girard-Perregaux: new project of the company - the magazine “The New Face of Tradition”
During the presentation in New York the latest innovations of Girard-Perregaux were presented and the masters had a lesson in watchmaking for everyone. Young specialists have been photographed in such famous places as New York's Brooklyn Bridge, Times Square, Wall Street - the iconic sights of the city, combining tradition and modern trends in the world. These are features, first of all, are appreciated by the Swiss manufacture - Girard-Perregaux.
New York has become the starting point, further the young watchmakers’ tour will continue in Beijing, Paris and other world capitals.
Official website of Girard Perregaux watches.
Written by Lucy Vuiton
Girard-Perregaux: new project of the company - the magazine “The New Face of Tradition”
