Watch brands: the desire for uniqueness
Many watch brands are eager to satisfy any whim of fans, putting their uncontrolled and sometimes "wild" imagination in their own watches, be it dial or complication.
The watch, produced in a single copy, enjoys an extraordinary success among collectors. Such models are purchased on the anniversary celebration or birthday. The watch, created just for you, with a personal number will be part of your forever. Booked leather strap of the watch is the first stage of personalization, and then followed by engraving initials or insignia. In this regard it should be noted the Reverso watch by the company Jaeger-LeCoultre with great opportunities for self-expression. This, however, private and non-functional parts of the watch, but a visually "fairy tale" begins with the dial.
External elements
On the dial brands usually put their name and logo. The company Bovet is a specialist of bespoke dials with floral thumbnails. However, we must note that the dial is set to watch at the end of the process and it is much easier to place unique personalized items. Much more complicated when it comes to the caliber. The brand Blancpain offers to decorate with an individual engraved oscillating weight. Its erotic automat and the model with a minute repeater are the most famous. Another component in the mechanism, which is ideal for personalization, is the tourbillon carriage, and the company Louis Vuitton offers customers the opportunity to choose the form of this very fine detail.
At least there is nothing more exclusive than a watch with a mechanism to make a special order. Customers are becoming "serial buyers". Some are looking for uniqueness for uniqueness. The enlightened connoisseurs are eager to participate directly in the design and production. Customer wishes sometimes endless, many strange ideas, but how can you say "no" to the client, willing to pay big money?
Step by step
The company Vacheron Constantin has a special unit Atelier Cabinotiers, responsible for all kinds of individualization, starting with the creation of dials and calibers to complex multi-cases. At the request of the owner, the watch may be referred to the Committee on Ethics, and if the project will meet the standards of the House of Vacheron Constantin, its further development will take place in complete privacy. Atelier Cabinotiers has already secretly created the more complex watch than the famous model Tour de l'Ile. The companies Patek Philippe and Cartier are also restrained in terms of information when it comes to special orders and VIP- clients.
Written by Lucy Vuiton
