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TAG Heuer Watches

Edward HeuerSwiss watch brandJean-Christophe Baben Tag Heuer wasJack Heuer founded in 1860 by Edward Heuer - then it was called Heuer. In 1889 at the exhibition in Paris, the firm got a silver medal for exposed collection of chronographs. The turning point for the company was in 1916 when Heuer patented Mikrograph - the world first watch capable of counting up to 1 / 100 second.
In 1958,  Edward Heuer, who was already 65, told Jack Heuer to assist him in managing the family business, and Jack reluctantly agreed. To somehow get interested in Jack's family business, he was given a checkbook and sent to New York to organize a local shop. And soon, Jack proved that he was a worthy successor to the family business, and four years later, he owned a majority of family business - the company Ed. Heuer & Co. SA.
By the end of 1968, TAG Heuer had successfully completed development and testing of the world's first chronograph movement with automatic winding system. Understanding what consequences this movement may have on the market, Jack began to prepare for a simultaneous presentation of  new chronograph in Geneva and New York. However, the Zenith heard about Tag Heuer's development and at the Basel exhibition in 1969 presented a prototype of self-winding chronograph. But they could not get around Tag Heuer- they provided 90 serial watches with new movement.
Soon came a quartz crisis. The crisis hit the industry like a hurricane hour, and by 1985 the number of employees was reduced by three times, from 90 000 to 30 000 people. Jack Heuer, a qualified electronics engineer, who versed well in transistor circuits, created a number of advanced developments in the field of timekeeping: watch Chronosplit Manhattan GMT, electronic wrist chronograph with analogue display,  normal time and a digital stopwatch, but unfortunately underestimated the capabilities of quartz in terms of miniaturization and cheaper watches.

TAG Heuer watches assemblyTAG Heuer watches assembly

And then came the years when the watch equipment, machines and tools were sold for scrap, and precious arrangements were for nothing. Jack was unable to survive independently and, like many others, lost his company. As a partner he entered the Swiss consulting firm of Management. In addition to consulting in 1983, he undertook to organize a European Marketing bureau for Hong Kong-based group of consumer electronics IDT and eventually became managing director for Europe.
 In 1985  TAG Heuer acquired research firm Techniques dAvant Garde (TAG), and since then the Swiss watch brand was called  Tag Heuer. In 1999, TAG Heuer joined the group LVMH, and in 2001 Jean-Christophe Babenov invited Jack Heuer to take the post of honorary chairman of the TAG Heuer with special powers consultant on the historical development and technical heritage of the company - who can know it better? Now the chief of TAG Heuer is a talented and energetic Jean-Christophe Baben. Even now, when the brand has reached dizzying heights, he does not stop fitting it forward.

TAG Heuer watch mechanism assemblyTAG Heuer watch mechanism assemblyTAG Heuer watch mechanism

TAG Heuer, the annual turnover is almost one billion Swiss francs, it almost completely dominates the mass market of luxury watches cost from 1000 to 5000 U.S. dollars.
The basis of the lineup TAG Heuer make such popular series as the Carrera, Monaco, and Link. The company Tag Heuer brings creative genes of its founders, entrepreneurial spirit, commitment to innovation, an obsession with the desire to achieve perfect accuracy of time and sincere love for the prestigious sports. In terms of sales Tag Heuer is one of four world leaders. Officials of the company are: Tiger Woods, Brad Pitt, Maria Sharapova, Uma Thurman, Kimi Raikkonen, Fernando Alonso, Michael Schumacher, Leonardo DiCaprio ... The company also manufactures Tag Heuer mobile phones and sunglasses. The lines of watches: Monaco, Carrera, Silverstone, SLR, Link, Aquaracer, Formula 1, Microtimer and women's collection.


  Video  
Tag Heuer watches at BaselWorld 2012 (Basel, March 2012)
Tag Heuer watches at BaselWorld 2012 (Basel, March 2012)

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  lines/series TAG Heuer
Exclusive 2000
Monaco
Carrera
Monza
SLR
Link
Golf Watch
Aquaracer
Formula 1
Microtimer
Alter Ego
limited Edition

  News
TAG Heuer Presents Carrera Calibre CH 80 Chronograph TAG Heuer Presents Carrera Calibre CH 80 Chronograph
TAG Heuer Presents Carrera Calibre 1969 Limited Edition TAG Heuer Presents Carrera Calibre 1969 Limited Edition
TAG Heuer: VIP event in Melbourne TAG Heuer: VIP event in Melbourne
Gray is a ''bright'' feature of fashionable time meters! Gray is a ''bright'' feature of fashionable time meters!
TAG Heuer on the red carpet! TAG Heuer on the red carpet!
TAG Heuer Watch in the ''The Island of Luck'' Movie TAG Heuer Watch in the ''The Island of Luck'' Movie
New TAG Heuer Boutique in Paris New TAG Heuer Boutique in Paris
Aquaracer 72 Digital Smartwatch by TAG Heuer Aquaracer 72 Digital Smartwatch by TAG Heuer
TAG Heuer hosted a party in honor of the Carrera Collection TAG Heuer hosted a party in honor of the Carrera Collection
TAG Heuer in the yachting regattas TAG Heuer in the yachting regattas
New Link Calibre 18 Timepiece by TAG Heuer New Link Calibre 18 Timepiece by TAG Heuer
TAG Heuer Ambassadors - Winners of 24 Hours of Le Mans TAG Heuer Ambassadors - Winners of 24 Hours of Le Mans
TAG Heuer Presents Carrera Calibre 8 Grande Date GMT TAG Heuer Presents Carrera Calibre 8 Grande Date GMT
Carrera Calibre 36 Chronograph Flyback 43 mm by TAG Heuer Carrera Calibre 36 Chronograph Flyback 43 mm by TAG Heuer
Black Edition Monaco Chronograph by TAG Heuer and ACM Black Edition Monaco Chronograph by TAG Heuer and ACM
TAG Heuer Presents Carrera MikroPendulumS Timepiece TAG Heuer Presents Carrera MikroPendulumS Timepiece
TAG Heuer cooperates with FIA Formula E TAG Heuer cooperates with FIA Formula E
Stefan Linder - New CEO of TAG Heuer Stefan Linder - New CEO of TAG Heuer
Carrera Calibre 36 Flyback Racing by TAG Heuer at BaselWorld 2013 Carrera Calibre 36 Flyback Racing by TAG Heuer at BaselWorld 2013
TAG Heuer: a new racing chronograph with a carbon composite matrix TAG Heuer: a new racing chronograph with a carbon composite matrix
New Carrera 1887 Titanium Racing Chronograph by TAG Heuer New Carrera 1887 Titanium Racing Chronograph by TAG Heuer
New Carrera Calibre 1887 Chronograph Jack Heuer Edition by TAG Heuer New Carrera Calibre 1887 Chronograph Jack Heuer Edition by TAG Heuer
TAG Heuer Introduces New ''Leonardo Dicaprio'' Link Calibre 16 Chronograph Watch TAG Heuer Introduces New ''Leonardo Dicaprio'' Link Calibre 16 Chronograph Watch
Julia Snigir - a new ambassador of TAG Heuer Julia Snigir - a new ambassador of TAG Heuer
TAG Heuer Presents New MERIDIIST Sapphire Special Edition 1860 Mobile Phone TAG Heuer Presents New MERIDIIST Sapphire Special Edition 1860 Mobile Phone
TAG Heuer Ambassadors Cameron Diaz and Leonardo DiCaprio at a charity evening TAG Heuer Ambassadors Cameron Diaz and Leonardo DiCaprio at a charity evening
New Aquaracer Watches by TAG Heuer New Aquaracer Watches by TAG Heuer
Gorgeous New Mikrotourbillon Watch by TAG Heuer Gorgeous New Mikrotourbillon Watch by TAG Heuer
Carrera 1887 SpaceX by TAG Heuer - to the 50th anniversary of the Swiss watches flight in space Carrera 1887 SpaceX by TAG Heuer - to the 50th anniversary of the Swiss watches flight in space
Tag Heuer Novelties and Formula 1 Monaco Grand Prix Tag Heuer Novelties and Formula 1 Monaco Grand Prix
Steve McQueen’s Heuer Monaco Chronograph went under the hammer Steve McQueen’s Heuer Monaco Chronograph went under the hammer
Ambassador of Tag Heuer - with the flag of Russia on the opening of the Olympics Ambassador of Tag Heuer - with the flag of Russia on the opening of the Olympics
The great race driver Alain Prost celebrated Jack Heuer's birthday The great race driver Alain Prost celebrated Jack Heuer's birthday
Novelty by Tag Heuer - the first wristwatch with two MikrotourbillonS tourbillons! Novelty by Tag Heuer - the first wristwatch with two MikrotourbillonS tourbillons!
New Aquaracer 500M Ceramic Watch by TAG Heuer New Aquaracer 500M Ceramic Watch by TAG Heuer
New Limited Edition Watch by TAG Heuer - Monaco Calibre 12 Chronograph ACM New Limited Edition Watch by TAG Heuer - Monaco Calibre 12 Chronograph ACM
TAG Heuer is expanding its production TAG Heuer is expanding its production
Tag Heuer presents its new Lady Link watch for women at Basel World 2012 Tag Heuer presents its new Lady Link watch for women at Basel World 2012
New Carrera Jack Heuer 80th Birthday Limited Edition Watch by TAG Heuer New Carrera Jack Heuer 80th Birthday Limited Edition Watch by TAG Heuer
TAG Heuer and its New Mikrogirder 2000 Watch at BaselWorld 2012 TAG Heuer and its New Mikrogirder 2000 Watch at BaselWorld 2012
Diamond Yin-Yang of the watch company TAG Heuer Diamond Yin-Yang of the watch company TAG Heuer
Watches of the Year by Chronos24 Watches of the Year by Chronos24
The watches have won an award Prix Montre de l `Annee 2011 The watches have won an award Prix Montre de l `Annee 2011
TAG Heuer has recognized twice as the Watch of the Year TAG Heuer has recognized twice as the Watch of the Year
A new Formula 1 Calibre S Chronograph by Tag Heuer with a strong male character A new Formula 1 Calibre S Chronograph by Tag Heuer with a strong male character
Diamond deposit of a new women's watches Diamond Fiction by Tag Heuer Diamond deposit of a new women's watches Diamond Fiction by Tag Heuer
Carrera Ring-Master Limited Edition by Tag Heuer - exclusive to the Japanese Carrera Ring-Master Limited Edition by Tag Heuer - exclusive to the Japanese
A New Mikrotimer Flying 1000 by Tag Heuer A New Mikrotimer Flying 1000 by Tag Heuer
Watch Brand TAG Heuer will open an online store in the U.S Watch Brand TAG Heuer will open an online store in the U.S
In September 23, 2011, a charity auction Only Watch was held In September 23, 2011, a charity auction Only Watch was held

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