New Arnold & Son Advertising Campaign

The famous watch brand Arnold & Son has launched this autumn 2012 a new advertising campaign that presents the models of the last two lines Royal Collection and Instrument Collection, reflecting the rich heritage of the brand with 250 years of history.
Company founder John Arnold is one of the best watchmakers of his time, who developed the complicated mechanical watches. The new campaign’s emphasis is on skill of the brand in the design and manufacture of its own mechanisms in La Chaux-de-Fonds, Switzerland. Both Royal Collection and Instrument Collection are comprised of an impressive number of manufactured calibers with full complexity. It should be noted that in contrast to other manufacturers, who often use the same caliber for different watches, the brand Arnold & Son design a new mechanism for each individual model. All the brand’s calibers without exception can "tell" their story.

Royal Collection TB88

Royal Collection is very elegant and refined in the unique English style. At the core of the collection there is the design of the first watch, created by John Arnold to King George III and the members of the royal court during the first half of his life. Demonstrating the traditional skills of the brand in the field of classical arts and crafts, the Royal Collection includes models enclosed in delicate and elegant design.

Instrument Collection DBS

To create the Instrument Collection masters Arnold & Son are inspired by watches, designed by John Arnold in the second half of his life, and continued after his death by his son John Roger. Chronometry is dominated in the watches and they have been designed perfectly to ensure absolute accuracy. Watchmakers have solved the problem of accurate determination of longitude at sea, and the brand Arnold & Son has become a major supplier of marine chronometers for the British Royal Navy. The models from the collection combine precision of marine instruments with aesthetic excellence and puritanical exterior design that allows keeping the focus upon the basic complexity.

Instrument Collection TBR

A new advertising campaign with the new TB88 and DBS Equation Sidereal watches will continue in 2013 and will present the latest innovations at the BaselWorld 2013.

Official site of Arnold & Son.

Written by Lucy Vuiton