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In 2002, Georges Kern diligently strengthened the position of the firm. First, the IWC watches are technically should stand out from the rest hours and stress status of the IWC as a factory. This prompted him to increase production of advanced functional gages, while increasing the proportion of hours with original arrangements of their products. When he came to the IWC, the share of hours with original arrangements were only five per cent. Now these are already half hours. Moreover, the company IWC caliber enshrine such impressive technical solutions that they could be envied by any watch company.
Second, Kern cleansed and strengthened lineup: removed frankly weak clock (eg, ruler GST) and additionally worked on classic "hits" instances. Some of them became famous, such as Da Vinci model, which in 2007 changed its appearance: the new watches were not very similar to a "round" ancestor. Sam Georges Kern justified changes in the appearance of Da Vinci intent to retain their relevance for today's buyers. In his opinion, the only company that can afford the "life almost exclusively on the old baggage" - a Rolex. Simply put, the head of the IWC believes that the aging of watches as quickly as cars and in need of evolution, and the watch line of Da Vinci did not change for nearly 20 years.
And it seems that this tactic is successful for the company. Most customers do not buy one watch IWC, but a few - from different lines, because the IWC watches are so different from each other, that the purchase of only one instance does not give the customer all in all branded charms of technology and style IWC. Compare for yourself how different are the hours for each line of IWC: for example, Big Pilot did not like or Portuguese Aquatimer, although all of these watches IWC. The company prefers to release clock "with character", and any character over the years, matures and develops.
Previously, wrist watches Da Vinci were round, with round buttons and the same big ears for the strap. The new design was developed not only to escape the round of classics, but also to express the clock with the name of the famous genius of the anatomical complexity and the embodiment of power and status. So there was a barrel-shaped body with the natural anatomical curves. The outline of the rim opposite the protruding steel, and a jack for the chronograph buttons, as well as the surface itself the buttons - concave. That gave the silhouette of hours more vitality and visual appeal. In addition, the convex hull polished curves, but concave, on the contrary, frosted, which creates unique sculptural effect of surfaces. With all these "chips" the new Da Vinci watches are just perfect lie in the teachings of the famous master of proportions.
However, for changes in the range of Da Vinci and had a good reason. Without reviewing the entire concept watch Da Vinci inevitably compete with the line of Portuguese, which is offered throughout the men's watches under the suit. And what any normal company competition in its own stock so that the client puzzled, "what of the nearly identical hours to buy him?" - Better to let it be a lot of different hours, which customers will be able to collect. Thus, the classical trend was already occupied by a ruler Portuguese, and at the same time in Asia is increasingly growing demand for original watches prestige form, but not a trivial design.
 IWC as no one is better able to meet this demand by offering its customers not just watch the original without any technical innovations, like many other companies. Manufactory provides a high level of technical support: buying a watch Da Vinci, you can be assured that never any problem with their service and maintenance will not occur. In addition, the new IWC watches have set the same chronological and a new gauge. The company believes that it is simply an act of good faith, after the emergence of new hours should be something that is justified - simply modify the design of Da Vinci would have been a betrayal of the owners of older models. IWC launches new watch only with new mechanisms: a new product, both in form and content. In this perspective, updating Da Vinci was a welcome step, as the company for the past three years, asked for a chronograph.
The new watch movement has been developed by designer Stefan IWC İnönü. It involved a flatter version of the highly efficient winding system "Pellaton" and dual 12-hour and 60-minute chronograph counters can also be used as a pointer to a second time zone. The most remarkable thing in this entire structure - how the mechanism of double counter and chronograph with moving tribes mutually offset energy costs, maintaining a constant uniform vibration amplitude regardless of whether the chronograph is on or off.
Without a doubt, IWC policy is not in the manic commitment to innovation, but only in tradition, in which the launch of the new line should be marked and the launch of the new mechanism, if only for the "head" line models. Moreover, the watchwork Da Vinci planned to continue to improve and simplify watches.
New watch Da Vinci, by a competent policy changes IWC, immediately occurred to buyers taste. The more so that in addition to the new look and a movement has new watchcases and expand opportunities for its unique: their case is composed of several parts, so you can order different parts from different materials. |
