A New Geneva boutique of Zenith

In December 19 the Zenith watch company has opened a new mono-brand boutique in Geneva, Rue de Rhone 35.

The commercial space of a new watch store is designed in accordance with the concept used for the boutique Zenith, based in Hong Kong. The store is looking outside with the rectangular display windows and entrance is framed by two columns, reminiscent of the historical heritage of textiles. Such pillars are decorated the entrance of the Zenith factory, established in 1865. By the way the concept of watch manufacture was invented by Georges Favre-Jacot - the founder of Zenith.

The new watch store on the Rue de Rhone 35 presents all nine major lines of the brand, including such vivid Zenith models, as El Primero Stratos Flyback and Striking 10TH - some of the finest in the world of automatic chronographs. This line has proved so successful that Zenith seriously considered the possibility to rename the watch company in the El Primero.

Geneva boutique of Zenith

Geneva boutique of Zenith

Zenith Latest news

Zenith Watch, dedicated to Charles Kingsford - Smith

Zenith Watch, dedicated to Charles Kingsford - Smith

A new watch Pilot Type 20 by the company Zenith is dedicated to the Australian pilot, one of the pioneers of Australian aviation, in 1928, has flown across the Pacific , Charles Kingsford - Smith
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Russell Westbrook – New Ambassador of Zenith

Russell Westbrook – New Ambassador of Zenith

Famous watch company Zenith has announced its new ambassador. It is an American professional basketball player, who plays for the NBA team "Oklahoma City Thunder" Russell Westbrook.
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Pilot Montre d'Aéronef Type 20 GMT 1903 Timepiece by Zenith

Pilot Montre d'Aéronef Type 20 GMT 1903 Timepiece by Zenith

The new Pilot Montre d'Aéronef Type 20 GMT 1903 timepiece by the Swiss watchmaker Zenith is presented in a round titanium case with DLC coating, with a diameter of 48 mm and a thickness of 15.8 mm. Water-resistant - 100 meters.
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Pilot Montre d'Aéronef Type 20 by Zenith

Pilot Montre d'Aéronef Type 20 by Zenith

The watch company Zenith presents its novelty Pilot Montre d'Aéronef Type 20 (Ref. 18.2420.5011/21.C723), released in a limited edition of 75 items.
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El Primero 410 Limited Edition Calendar Chronograph by Zenith

El Primero 410 Limited Edition Calendar Chronograph by Zenith

The company Zenith has released a limited edition model El Primero 410 Limited Edition Calendar Chronograph. The novelty is made in the image of a rare vintage model El Primero 1970 and has all the features of the previous model.
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Dior Watches and Zenith Manufacture

Dior Watches and Zenith Manufacture

In 2004, the companies Zenith and Dior began to develop the first joint caliber Irréductible for the models from the Chiffre Rouge I01 collection. In the current year as a result of joint efforts, the collection of caliber is supplemented by two innovations Irréductible and Elite.
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EL Primero Lightweight by Zenith

EL Primero Lightweight by Zenith

The watch company Zenith presents a special lightweight racing version of the model El Primero Striking 10th.
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Zenith Boutique was robbed

Zenith Boutique was robbed

Located in the heart of Geneva, the boutique of the famous watch brand Zenith was robbed. According to local media, the criminals broke into the store and took 30 watches to storefronts.
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Martin Fuchs - the Mercedes Cup Winner

Martin Fuchs - the Mercedes Cup Winner

An ambassador of the watch company Zenith since 2011, the young athlete Martin Fuchs won the Mercedes cup, held in the context of the international tournament CSI *** Ascona.
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Music Day at Zenith

Music Day at Zenith

After the concert, the American rock band Kiss, which took place at the stadium in Zurich Hallen, the known watchmaker Zenith has invited to its historical manufactory the famous Kiss drummer Eric Singer, the world-famous producer Doc Mcghee), also a producer Bon Jovi, a rock band Scorpions, and the tour manager Paco Zimmer.
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Pilot Montre d'Aéronef Type 20 Annual Calendar by Zenith

Pilot Montre d'Aéronef Type 20 Annual Calendar by Zenith

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New El Primero Tourbillon Chronograph by Zenith

New El Primero Tourbillon Chronograph by Zenith

Swiss watch brand Zenith has announced the release of its next novelty - El Primero Tourbillon Chronograph. The original model is characterized by an innovative round date display, which is located around minute tourbillon carriage in a round aperture at 11 o’clock position.
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BaselWorld 2013: Academy Christophe Colomb Hurricane by Zenith

BaselWorld 2013: Academy Christophe Colomb Hurricane by Zenith

The legendary watch brand Zenith has released a new limited edition watch Academy Christophe Colomb Hurricane (Réf. 18.2210.8805/01.C713), which will be officially presented at the international annual exhibition of jewelry and watches BaselWorld 2013.
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Return of Thierry Nataf

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It is recently announced that the former president of Zenith, Thierry Nataf, who left it in 2009, returned to the watch industry. Now he will lead the company HD3 Slyde, founded by Joerg Haysek.
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Grand Prix d'Horlogerie de Geneve 2012 Award was held in November 15

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The central building of Zenith has been upgraded

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New Captain Tourbillon Watch by Zenith

New Captain Tourbillon Watch by Zenith

The third novelty of the Swiss company Zenith, presented this autumn, is a Captain Tourbillon watch, replenished the Academy collection.
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Zenith Presents Academy Minute Repeater Watch

Zenith Presents Academy Minute Repeater Watch

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New Zenith Collection Presentation

New Zenith Collection Presentation

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New Star Moonphase Women’s Watch by Zenith

New Star Moonphase Women’s Watch by Zenith

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Zenith Presents Zenith Pilot Big Date Special Watch

Zenith Presents Zenith Pilot Big Date Special Watch

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Novelty by Zenith - Christophe Colomb Skeleton Watch

Novelty by Zenith - Christophe Colomb Skeleton Watch

The Swiss brand Zenith has introduced a novelty – an original Zenith Christophe Colomb Skeleton watch, the “predecessor" of which was introduced in 2012 specifically produced for the London boutique Marcus.
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Zenith Introduces New Women's Watches

Zenith Introduces New Women's Watches

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Zenith Presents a Pilot Doublematic Watch

Zenith Presents a Pilot Doublematic Watch

The famous phrase of Leon Moran, the world's first pilot, who in 1910 managed to reach speeds over 100 km / h: "Zenith! Does not the name of this brand suit perfectly for aviators? This is technically perfect tool to measure time in a very attractive case - that's what the watch Zenith”- ever has written this company Zenith in world aviation history.
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BaselWorld 2012: El Primero Chronomaster 1969 Watch by Zenith

BaselWorld 2012: El Primero Chronomaster 1969 Watch by Zenith

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Classic of New Vintage Watch Espada by Zenith

Classic of New Vintage Watch Espada by Zenith

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Zenith and its historical watches at Blue Salon in Doha

Zenith and its historical watches at Blue Salon in Doha

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Watches of the Year by Chronos24

Watches of the Year by Chronos24

Polish watch site Chronos24.pl held a contest for the best chronometers passing in 2011. The jury chose the best watches in six categories, and the seventh winner (Public prize) was determined on the basis of online voting.
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Zenith Christophe Colomb Equation du Temps – the best complicated watch

Zenith Christophe Colomb Equation du Temps – the best complicated watch

The watch company Zenith has been awarded the Geneva Grand Prix 2011 in nomination "The best complicated watch." The jury has recognized Zenith Christophe Colomb Equation du Temps as the best. This watch represent a triumph over gravity, excellent visualization of the rotating globe and a high movement.
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Zenith and an award of Norman Mailer

Zenith and an award of Norman Mailer

The watch company Zenith has introduced its watches in a new light: as an ideal instrument of measuring time for writers, journalists, artists and other creative people who have dedicated their lives to finding answers to questions about the laws of life.
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Zenith and its new Captain Winsor Annual Calendar Chronograph

Zenith and its new Captain Winsor Annual Calendar Chronograph

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In September 23, 2011, a charity auction Only Watch was held

In September 23, 2011, a charity auction Only Watch was held

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Zenith

Zenith

Swiss watchmaking Zenith was founded in 1865. Its creator young Swiss Georges Favre-Jacot. At age 22, he created the concept of watch factory. Ten years later, the factory Zenith employed more than 1000 employees. After the First World War the company was able to increase the production of its watches to two million units per year. During World War II, Zenith produced devices for military purposes. Opened new branches in Geneva, London, Paris, New York, Vienna and Moscow. In 1969, the company produces a model of El Primero - Automatic Chronograph, which today remains the most accurate chronogr…

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