TAG Heuer has recognized twice as the Watch of the Year
In Geneva – in the heart of the global watch industry - November 11, summed up the organized by Ringier Group a Prize "Watch of the Year." The famous brand TAG Heuer has twice the highest recognition: the best watch and the best advertising campaign.
The best version of Ringier Group version has been recognized through the "People's Choice Award" a wristwatch Carrera Mikrograph 1/100th, which can measure time intervals up to 1 / 100 second. This watch was the first in the world of mechanical chronographs with a column wheel, able to note the time with such precision. With two of the balance wheel having separate runs, this chronograph stopwatch can be used without interfering with the progress of the movement.
Wristwatch Carrera Mikrograph 1/100th is released in limited edition of 150 copies with a brown or anthracite dial. For the first time this unique watch was presented at the exhibition of Formula 1, entitled "Possession of speed." Release of this "fastest" model TAG Heuer has noted the 150th anniversary of involvement in racing.
Just the watch brand TAG Heuer won the title of the best advertising campaign organizer of the year. The precision and splendor of TAG Heuer watch on posters are emphasized by hummingbirds and chameleons created by the agency CLM BBDO from watch parts.
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