Officine Panerai Opens the Second Boutique in Moscow

Officine Panerai opens the second boutique in Moscow in the business center "Berlin House" on the Petrovka 5 Street. This modern building fits perfectly into the architecture of the historic center. Petrovka - the "heart" of the capital: here are located flagship boutiques of leading luxury brands. Buyers and fans of the renowned watch brand can meet in a comfortable environment and buy any model from the Officine Panerai collection, including limited collection of watches from the Italian company.
The Panerai boutique with a total area of 214 square meters is made in a classic Italian style, in accordance with the latest design concept of the brand. Paying tribute to the historical connection of Officine Panerai and Navy Italy, the interior is dominated by the marine `s style, straight lines alternate with wavy. Used in the design, such materials as glass, white marble, bronze, steel and teak, have been specially treated to acquire more "sea" view.

Officine Panerai Boutique in Moscow in the business center "Berlin House"
Officine Panerai Boutique in Moscow in the business center "Berlin House"

The basis of the design concept is a unique Italian style with exceptional attention to detail. The walls in the new boutique are finished in Venetian plaster; the floor is made of granite. Windows and facade of the building is decorated with exquisite elements of copper and antique brass. Inside the boutique the large wall clock demonstrate one of the distinctive features of the distinguished watchmaker`s model - a classic "sandwich" Panerai dial with two overlapping layers and luminescent Super LumiNova ®, which provides an excellent visibility of hands and numbers.
The new boutique opening is an important step in the development of the renowned brand Officine Panerai, a global network of which includes more than 60 boutiques.

Officine Panerai Boutique
Moscow, Petrovka Street 5, "Berlin House" business center
Tel. +7 495 662 7576
moscow.petrovka @ panerai.com
www.panerai.com/ru/

Official site of Panerai.

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1940 Radiomir Chronograph Platino by Panerai

1940 Radiomir Chronograph Platino by Panerai

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SIHH- 2014: pocket watches by Officine Panerai

SIHH- 2014: pocket watches by Officine Panerai

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Radiomir 1940 Timepiece Has Received Montre de L'Annee 2013 Award

Radiomir 1940 Timepiece Has Received Montre de L'Annee 2013 Award

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PAM 521 Radiomir Platino and PAM 522 Radiomir Oro Rosso by Officine Panerai

PAM 521 Radiomir Platino and PAM 522 Radiomir Oro Rosso by Officine Panerai

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Panerai Exhibition in GUM

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Panerai Watch of 1936s with the Rolex Mechanism at the Antiquorum

Panerai Watch of 1936s with the Rolex Mechanism at the Antiquorum

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1940 Radiomir 3 Days by Panerai

1940 Radiomir 3 Days by Panerai

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Novelties by Officine Panerai at SIHH 2013

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Panerai watch was sold for $ 326,500

Panerai watch was sold for $ 326,500

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Panerai Launches New Corporate Website

Panerai Launches New Corporate Website

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Panerai PAM 389 Luminor Submersible Amagnetic

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New Model by Panerai: Radiomir 3 Days GMT Oro Rosso 47 mm

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A Special Collection for the Panerai boutiques in North America

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Novelty by Panerai: 1950 LUMINOR MARINA 3 DAYS AUTOMATIC - 42 mm Watch

Novelty by Panerai: 1950 LUMINOR MARINA 3 DAYS AUTOMATIC - 42 mm Watch

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New Limited Edition Watch by Panerai - Panerai Luminor Sealand Dragon

New Limited Edition Watch by Panerai - Panerai Luminor Sealand Dragon

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SIHH 2012: Radiomir S.L.C. 3 Days Watch by Panerai

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SIHH 2012: Novelty of Panerai. Radiomir California 3 Days Watch

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The Novelties of Panerai at the SIHH 2012

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A Wrist Watch PAM 422 by Panerai

A Wrist Watch PAM 422 by Panerai

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The new advertising campaign of Panerai

The new advertising campaign of Panerai

The watch company Officine Panerai has launched a new advertising campaign, the protagonist of which is famous sports chronometers of the famous brand. The campaign aims to show in all glory the heritage of the watch brand Panerai and its true spirit.
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Panerai

Panerai

In 1860, Giovanni Panerai founded Guido Panerai & Figlio company, later the brand was named Officine Panerai. Initially, the company specialized in manufacturing of measurement technique for the Royal Italian Navy, supplying the Navy with compasses, instruments for measurement of depth, torpedo detonators. In 1936 the first Italian Officine Panerai watch Radiomir was produced, it was designed for Italian frogmen. The Rolex movement with manual winding is housed in 47 mm watch case. The luminescent central hands and numerals on the dial provide the ultimate "readability" of time even in the dar…

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