A Special Collection for the Panerai boutiques in North America

The company Officine Panerai presents a new watch collection devoted to its new boutiques in North America. Feature of the new watches - a unique engraving on the case back of each model, designed to reflect the character of each city, where the boutique is.
The first series of the special collection - Luminor Marina 44 watch, dressed in a polished steel case that will be presented for sale in the brand’s boutique La Jolla - California, and Bal Harbour, Palm Beach - Florida, in late July.
The backside of the model La Jolla, for example, is decorated with engraved famous rocky coves of the city.
The company is planning to present a watch in steel - Radiomir 10 Days GMT. The case back will be decorated with engravings dedicated to boutiques in Bal Harbour and Palm Beach, representing the streets and skyline with palm trees.

Panerai Miami watch
Panerai Miami watch

Panerai La Jolla watch
Panerai La Jolla watch

As noted by the company representatives, in 2012 it is planned to produce a series of watches devoted to the city of Las Vegas, a hallmark of the watch will be engraved on the back with the inscription “Welcome to fabulous Las Vegas."
In autumn 2012 Panerai will also introduce another model - Panerai Luminor 1950 10 Days GMT Oro Rosso, pink gold, and of course, with a special engraving on the back side.
To buy watches will be available only in specialized boutiques in the U.S., where the products will be presented.

Official website of Panerai watches.

Written by Anno Domini Bastet *

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Panerai

Panerai

In 1860, Giovanni Panerai founded Guido Panerai & Figlio company, later the brand was named Officine Panerai. Initially, the company specialized in manufacturing of measurement technique for the Royal Italian Navy, supplying the Navy with compasses, instruments for measurement of depth, torpedo detonators. In 1936 the first Italian Officine Panerai watch Radiomir was produced, it was designed for Italian frogmen. The Rolex movement with manual winding is housed in 47 mm watch case. The luminescent central hands and numerals on the dial provide the ultimate "readability" of time even in the dar…

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