The new advertising campaign of Panerai
The watch company Officine Panerai has launched a new advertising campaign, the protagonist of which is famous sports chronometers of the famous brand. The campaign aims to show in all glory the heritage of the watch brand Panerai and its true spirit.
In this campaign it unfolds the story of the brand's history, Florence in the second half of the 20th century and how Panerai became the official supplier to the Italian navy. This is the story of the legendary exploits of 30-40 years of Italian seamen, sent on a mission with the Panerai watch. The background throughout the campaign is, of course, the sea. A main slogan: "Strength and Courage."
The best way to describe the cult design of Panerai watches is to show their harmonious and at the same time stern features and fine details. In the background behind the watch are shown marine and historical motifs, or the magnificent manufactory complex mechanisms Panerai, contrived in Neuchâtel.
The format of a new advertising campaign is a one-quarter strip print edition before the reversal. In the near future digital version of the new advertising of Panerai watches is waiting.
