Panerai Launches New Corporate Website

Officine Panerai announces the launch of a new corporate website www.panerai.com, which represents the unique world of manufacture Officine Panerai - history, brand, style, and technology of fine watchmaking. The new site - is one of the most important elements of the strategy to promote the brand in the digital space.

new corporate website - www.panerai.com
new corporate website - www.panerai.com

Structure, visual perception and the content of the new site reflects the main brand communication strategy, which is built around its long history, unique design, manufacture and achievements of the passion, which is inextricably linked Panerai with the sea. All these aspects are described in detail and illustrated with a rich archive of facts and photos that can be shared across multiple channels of communication. High resolution pictures, videos, and applications make the site available for work and to visit with mobile devices. Web site is created in three languages (English, Italian, and Chinese), and soon it will be added to a number of languages, including Russian, French, Japanese, Spanish and German.
The center of the site is the section “Collections”, which is made possible through the use of a special functional search algorithm. Search filter containing fields such as reference, caliber, functions, materials, etc., can accurately find the appropriate model from the collections: Historic, Contemporary, Specialities and Special Editions. Each model is accompanied by a detailed description - information on the technical characteristics, materials, care tips and a list of accessories. All this is accompanied by text and images of the highest quality, which creates a special emotional. In anticipation of the Salon International de la Haute Horlogerie will be conducted online global survey, which will be able to participate by anyone.

new corporate website - www.panerai.com
new corporate website - www.panerai.com

Site www.panerai.com, containing materials of the brand and watches, will be constantly updated with new sections, including the historical model Panerai, which made the brand a cult.

Official site of Panerai.

Press release

Panerai Latest news

SIHH- 2014: pocket watches by Officine Panerai

SIHH- 2014: pocket watches by Officine Panerai

Watchmaker Officine Panerai for the SIHH 2014 exhibition has introduced new pocket watches PAM 447 (in 18 - carat rose gold) and PAM 529 (in 18 - carat white gold).
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Officine Panerai Opens the Second Boutique in Moscow

Officine Panerai Opens the Second Boutique in Moscow

Officine Panerai opens the second boutique in Moscow in the business center "Berlin House" on the Petrovka 5 Street. This modern building fits perfectly into the architecture of the historic center.
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Radiomir 1940 Timepiece Has Received Montre de L'Annee 2013 Award

Radiomir 1940 Timepiece Has Received Montre de L'Annee 2013 Award

In late October, the 20th anniversary ceremony of the prestigious Montre de l'Année 2013 award was held in Geneva, which a reputable Swiss magazine Montres Passion annually holds. The winner was the model Officine Panerai Radiomir 1940.
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Panerai Exhibition in GUM

Panerai Exhibition in GUM

In the GUM department store on September 5, an exhibition, on which are presented new watches by Panerai, is held.
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Now Officine Panerai Refined Style and Technology is in Russian

Now Officine Panerai Refined Style and Technology is in Russian

July 16 Officine Panerai has launched a Russian-language version of its corporate website - www.panerai.com/ru/. Now a world of manufacture Officine Panerai, history of the brand, style, and unique technologies will become more accessible for those who appreciate fine watchmaking in Russia.
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Panerai Exhibition in Nizhny Novgorod

Panerai Exhibition in Nizhny Novgorod

June 25, 2013 at the "Arsenal" Center for Contemporary Art in the Nizhny Novgorod Kremlin, was held the exhibition, which was organized by Panerai and its historical partner – the brand Da Vinci.
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Panerai Watch of 1936s with the Rolex Mechanism at the Antiquorum

Panerai Watch of 1936s with the Rolex Mechanism at the Antiquorum

When the Swiss watch company Panerai started making watches for the Italian navy in the 30th years of the last century, it sought the the Rolex brand help. It should be noted that in those years Rolex gained its reputation for research in the field of water resistant watches.
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1940 Radiomir 3 Days by Panerai

1940 Radiomir 3 Days by Panerai

In 1940, Panerai watch workshops in Florence created a new case, designed by taking into account the wishes of the representatives of the Italian Navy.
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Novelties by Officine Panerai at SIHH 2013

Novelties by Officine Panerai at SIHH 2013

At the annual exhibition SIHH 2013, held in Geneva from 21 to 25 January, the known watch company Officine Panerai has introduced new models of the following lines: Historic, Contemporary, Specialities, Special Edition.
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Panerai watch was sold for $ 326,500

Panerai watch was sold for $ 326,500

In December 14, at auction Christies held at Rockefeller Center in New York, the Panerai (Ref. 6154) watch, also known as Small Egizano (translated from Italian as a small Egyptian) was sold for $ 326,500. The proposed sale price was $ 80 000-120 000. This is the highest price for a Panerai watch.
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Panerai PAM 389 Luminor Submersible Amagnetic

Panerai PAM 389 Luminor Submersible Amagnetic

The watch company Panerai has developed a new model - Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanio (PAM 389). It is characterized by a classic design that is common to all models of the series Luminor Submersible.
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New Model by Panerai: Radiomir 3 Days GMT Oro Rosso 47 mm

New Model by Panerai: Radiomir 3 Days GMT Oro Rosso 47 mm

The elegance of rose gold has become an ideal complement to the classic case of Radiomir 3 Days GMT Oro Rosso - a new model of Officine Panerai watchmakers, which uses a manufactory mechanism with manual winding P.3001.
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A Special Collection for the Panerai boutiques in North America

A Special Collection for the Panerai boutiques in North America

The company Officine Panerai presents a new watch collection devoted to its new boutiques in North America. Feature of the new watches - a unique engraving on the case back of each model, designed to reflect the character of each city, where the boutique is.
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Novelty by Panerai: 1950 LUMINOR MARINA 3 DAYS AUTOMATIC - 42 mm Watch

Novelty by Panerai: 1950 LUMINOR MARINA 3 DAYS AUTOMATIC - 42 mm Watch

Bestseller of the Officine Panerai manufacture collections, the model Luminor Marina first is released in a completely new case in diameter of 42 mm. The new Luminor Marina 1950 3 Days Automatic watch is available in two versions: sporty in steel case (PAM00392) and more stylish with the case of red gold (PAM00393).
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New Limited Edition Watch by Panerai - Panerai Luminor Sealand Dragon

New Limited Edition Watch by Panerai - Panerai Luminor Sealand Dragon

The famous Italian watch company Panerai has announced a new limited edition watch models Panerai Luminor Sealand Dragon (PAM 840). The novelty is released in honor of the Year of the Dragon, which over the Chinese horoscope came in early February of this year 2012.
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SIHH 2012: Radiomir S.L.C. 3 Days Watch by Panerai

SIHH 2012: Radiomir S.L.C. 3 Days Watch by Panerai

The company Panerai, known for its specific and distinctive products in the watch market, has showcased the SIHH 2012 the Radiomir SLC 3 Days watch (Ref: RAM00425 with golden hands and RAM00449 with blue hands) are made on the basis of the manufacturing movement Panerai P.3000 with manual winding.
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SIHH 2012: Novelty of Panerai. Radiomir California 3 Days Watch

SIHH 2012: Novelty of Panerai. Radiomir California 3 Days Watch

The company Panerai has showcased at the SIHH 2012 new Radiomir California 3 Days (Ref: RAM00424 and Ref: RAM00448) watches. The model Radiomir California 3 Days (Ref: RAM00424), presented by Panerai at the exhibition SIHH 2012 – the incarnation in the new modern watch one of the most striking symbols of fine watchmaking of company Officine Paneari.
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The Novelties of Panerai at the SIHH 2012

The Novelties of Panerai at the SIHH 2012

Watchmaker Panerai has presented at the international exhibition SIHH 2012 the following watch models Luminor 1950 3 Days GMT Automatic Ceramica - 44 mm /Ref. PAM00441/, Luminor 1950 Tourbillon GMT Ceramica – 48 mm /Ref. PAM00396/.
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A Wrist Watch PAM 422 by Panerai

A Wrist Watch PAM 422 by Panerai

The watch manufacture Panerai has released another novelty - a new wristwatch PAM 422, better known as the Luminor Marina 1950 3 Days. The new timepiece will be first presented at SIHH in Geneva in 2012.
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The new advertising campaign of Panerai

The new advertising campaign of Panerai

The watch company Officine Panerai has launched a new advertising campaign, the protagonist of which is famous sports chronometers of the famous brand. The campaign aims to show in all glory the heritage of the watch brand Panerai and its true spirit.
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Panerai

Panerai

In 1860, Giovanni Panerai founded Guido Panerai & Figlio company, later the brand was named Officine Panerai. Initially, the company specialized in manufacturing of measurement technique for the Royal Italian Navy, supplying the Navy with compasses, instruments for measurement of depth, torpedo detonators. In 1936 the first Italian Officine Panerai watch Radiomir was produced, it was designed for Italian frogmen. The Rolex movement with manual winding is housed in 47 mm watch case. The luminescent central hands and numerals on the dial provide the ultimate "readability" of time even in the dar…

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