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In 1936 thanks to Duchess of Vinsdor appeared watches Van Cleef & Arpels, which entered the history – women's Cadenas. Jewelers developed bracelet with hidden dial, which is visible only to its owner. Developed watches let to keep reputation of woman, because in 20-s-30-s appearance wristwatches considered as bad taste. This watches entered world history thanks to...prejudice of that times.
Van Cleef & Arpels always had its own view on luxury chronometery. In 20-s of last century when wristwatches moved from “decoration” category to “functional accessories” category, French jewelers classified it as “decorations which in quality of nice consumer addition show time”. This idea laid in the base of all “ticking values”, for example brooch Marguerite, inside of which were hidden miniature watch, showing when pressure on the central stone. The same approach and wish to unite beauty and practicality was used in creation in 1936 watch in the form of bracelet “Cadenas” (Padlock).
In last years Van Cleef & Arpels sacrificing their principles of priority of form under content. New watches are equipped with modern movements with prestigious complications, presence of which (tourbillon as well) made honor to any watch brand with claiming on elite exclusiveness. It is enough jus fast look on such watches Van Cleef & Arpels, as Lady Arpels Feerie and Tourbillon Cardan Unique Colibri to feel high range of masters and style of artists and engineers Van Cleef & Arpels. Better illustration of the postulate "all genius is simple," could not be found all over the jewelry world. |
