An innovation system G-SHOCK by CASIO

An innovation system G-SHOCK has appeared thanks to a dream "to create a watch that will never be broken." The test of this revolutionary system was based on the concept "Thirty", namely a 10-year battery power, water resistance up to 10 bar (100 meters) and shock resistance even falling from the 10 meters distance. Until recently, a wrist watch with such "amazing" features goes beyond of common sense. However, the famous company CASIO has broken stereotypes by presenting a system of protection G-SHOCK. In 1983 in the result of a passionate, tireless and hard work of the members of project team, has been released the first model of the revolutionary watch G-SHOCK. This event was a true revolution in the world of technology, reversing a steady notion that the watch – is a delicate creature. In fact, G-SHOCK was the first high-impact mechanism of this format, which was the fruit of the desire for revolution and these new progressive ideas as unique designs that can protect the module of watches from external shocks and vibration due to a special rubber inserts.
It took about two years from the company to implement this idea into the life. More than 200 samples were "victims" of this long-term testing. During the test, wrist watch G-SHOCK was tied to the wheel of the motorcycle, or placed in a punching bag, and then they continued to work as if nothing had happened. It was so amazing at the time, that when in 1984 the U.S. appeared commercial of G-SHOCK watch, in which this unique timepiece took the role of plate (after a powerful slashing goalkeeper catches a watch, and they keep going as if nothing had happened), the majority considered it well done publicity stunt.
To verify the truth of shown was arranged a testing precisely by the scripted infomercial. To everyone's surprise and delight that watch passed this hard blow. Due to these "amazing" features G-SHOCK watch adorned the wrist of hero from extreme thriller "Speed", which marked the emergence of a new genre "action" - Keanu Reeves.
To understand the advantage of G-SHOCK system (G - the first letter of the word «gravity», «shock», falling, the watch continues to work), it is necessary understand what technologies are used in its creation. At first, this concave design, which protects the module of watch from external influences. Watch glass and buttons are protected from impact by an urethane bezel that securely covers all these parts.
In metal models, which have a low level of resistance, between bezel and case is embedded shock-absorbing material. Shock-absorbing material also provides full support of the watch "heart" - quartz oscillator, which is located inside the watch module. Masters of CASIO do not cover case and other important elements with urethane rubber, as in this case, wrist watch become extremely large size for the chronometer. Instead, the masters stuck module just in a few main points within the case, creating a feeling of "floating" of the module. The case design is also completely designed in such way as to ensure the protection of the watch free fall. The convex shape of the bezel protects the glass and buttons from damage when falling at any angle and on any surface. This safety feature is used to create models of CASIO G-SHOCK watch.
The case back has an air-tight steel ring, which protects the mechanism from moisture and dust. The strap also performs its protective role: it constantly absorbs shocks at the watch on the front. Masters of CASIO set clear and strict standards for proportions of used urethane rubber: strap is not too soft and not too hard. In it perfectly combines superior strength and a comfortable fit. Metal bracelet is made of parts, which are extremely resistant to scratches.
High protection from falling is ensured by intervals between links of bracelet, allowing bent wrist watch at an angle of 150 degrees. To the basic G-SHOCK system after deafening in sales of 1990th years, were added features such as sensors, powered by solar energy, radio, a special technology LC-display with a combination of 20 color combinations, and had perfected the used in this watch materials used. Memory unit was expanded, which, in addition to determining the time, allows you to program an alarm, a timer, you can also see the time and air temperature in different cities around the world. The latest achievement of the company was the battery, which is powered by solar energy (technology Tough Solar, used in a series of G-2800 from G-Shock and BGX-221 from Baby-G). Watches with this battery has an indication of the battery discharge and "Sleep" mode: taking off the watch from your wrist, they do not work, while keeping in mind all the information, and when it again on hand, begins to show the correct time. In addition, these timepieces have a "smart" electroluminescent back light, which can detect the light level to turn on automatically in low light (less than 60 lux). Impeccable work of this watch is provided by the battery a minimum of 6 months on a single charge and up to 1 year in "sleep mode."
The CASIO company continues to introduce innovative technologies and change the general idea of the watch, so watch G-SHOCK has become the leading brand of all CASIO watch range.