At BASELWORLD 2013, Rolex is honouring the art of dial making and traditional gem setting with a selection of seven Oyster Perpetual DAY-DATE models in gold graced with diamonds, mother-of-pearl and fine coloured gemstones.
Each of these new DAY-DATE models has a distinctive, sophisticated, rich dial, conceived and produced in-house by Rolex dial makers. All of the bezels are set with baguette-cut diamonds.
Rolex Oyster Perpetual Day-Date "Sertie" watches
MOTHER-OF-PEARL, GOLD AND DIAMONDS
Using exclusive techniques and a subtle juxtaposition of materials, two new creations emphasize the natural beauty of mother-of-pearl. The mother-of-pearl carousel dial features an openwork design hour ring in 18 ct white gold set with 217 diamonds and delicately inlaid with pink or white mother-of-pearl, engraved with a floral motif. Inspired by the famous English fabric, the oxford dial presents a basketweave motif engraved on either white mother-of-pearl or on an enigmatic mother-of-pearl with platinum reflections obtained via a special process developed by Rolex. These two creations with diamond-set hour markers and bezels are offered on the DAY-DATE in 18 ct EVEROSE or white gold.
FASCINATING GEMSTONE DIALS
Rolex is introducing new versions of fine gemstone dials enhanced by the brilliance of diamond-set hour markers: lapis lazuli on the 18 ct white gold model, bull’s eye on the 18 ct yellow gold model and ferrite on the 18 ct EVEROSE gold model, with diamond-set bezels.
THE OYSTER CASE, SYMBOL OF WATERPROOFNESS AND ELEGANCE
The 36 mm OYSTER case of the DAY-DATE "SERTIE", guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of robustness, proportion and elegance. The characteristically shaped middle case is crafted from a solid block of 18 ct gold. The fluted case back is hermetically screwed down with a special tool exclusive to Rolex watchmakers. The winding crown, fitted with the patented TWINLOCK double waterproofness system, screws down securely against the case. The crystal, with a CYCLOPS lens at 3 o’clock for easy reading of the date, is made of virtually scratchproof sapphire. The waterproof OYSTER case provides optimal protection for the high-precision movement of the DAY-DATE "SERTIE".
CALIBRE 3155, A SUPERLATIVE CHRONOMETER
The DAY-DATE "SERTIE" models are equipped with calibre 3155, a self-winding mechanical movement with a day and date display entirely developed and manufactured by Rolex. Like all Rolex PERPETUAL movements, the 3155 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its design and quality manufacture provide peerless precision and reliability. The oscillator, the true heart of the watch, has a blue PARACHROM hairspring patented and manufactured by Rolex in an exclusive alloy. Insensitive to magnetic fields, the PARACHROM hairspring offers great stability when exposed to temperature variations and remains up to 10 times more precise in case of shocks than a traditional hairspring.
OYSTER BRACELETS AND CONCEALED CLASPS
The new DAY-DATE "SERTIE" models are fitted with an OYSTER bracelet in 18 ct yellow, white or EVEROSE gold featuring a concealed folding CROWNCLASP. This elegant, solid-link bracelet with both satin and polished finishes is remarkably comfortable to wear and effortless to open and close.
Type OYSTER (monobloc middle case, screw-down case back and winding crown) Diameter 36 mm Material 18 ct EVEROSE gold, polished finish
18 ct white gold, polished finish Case back Screw-down with Rolex fluting Bezel 18 ct white gold, set with 60 baguette-cut diamonds Winding crown Screw-down, TWINLOCK double waterproofness system Crystal Scratch-resistant sapphire
CYCLOPS lens (2.5 ×) over the date, double anti-reflective coating Waterproofness 100 metres (330 feet)
MOVEMENT
Calibre 3155, Manufacture Rolex
Mechanical movement with bidirectional self-winding via PERPETUAL rotor Precision Officially certified Swiss chronometer (COSC) Functions Centre hour, minute and seconds hands
Instantaneous day and date in apertures, rapid setting
Stop-seconds for precise time setting Oscillator Frequency: 28,800 beats/hour (4Hz)
Paramagnetic blue PARACHROM hairspring
Breguet overcoil
Large balance wheel with variable inertia
High-precision regulating via four gold MICROSTELLA nuts
Traversing balance bridge Jewelling 31 rubies Power reserve Approximately 48 hours
DIAL
Material Carousel of pink mother-of-pearl, 18 ct white gold set with 217 diamonds
Carousel of white mother-of-pearl, 18 ct white gold set with 217 diamonds Hands 18 ct white gold
BRACELET
Type OYSTER, three-piece solid links Material 18 ct EVEROSE gold, polished centre links, satin-finished outer links with polished edges 18 ct white gold, polished centre links, satin-finished outer links with polished edges Clasp Concealed folding CROWNCLASP
Cellini Collection by Rolex at BaselWorld 2014
Swiss watchmaker Rolex at the international exhibition of watches and jewelry BaselWorld 2014 has introduced a new Cellini collection, including models Cellini Time, Cellini Date, Cellini Dual Time. The collection is devoted to the Italian Renaissance.
Rolex Ref. 8171 ''Padellone'' was sold for 1.14 million dollars
A star of the Christie`s “Important watches” auction, which was held on December 17 in New York, became Lot 186 - the model Rolex Ref. 8171 “Padellone” by the company Rolex in stainless steel with diamonds.
Al Pacino in the Rolex Submariner Watch
The famous American actor Al Pacino in a joint photograph with Carrie Underwood demonstrated the Rolex Submariner watch. The picture was taken at the Nokia Theatre in Los Angeles at the 65th “Emmy" annual awards ceremony, which took place on September 22.
09.11.13 Comments(0)
Pablo Escobar Watch was sold at the auction
Colombian authorities put up for auction the watch of the drug lord Pablo Escobar - the model of Rolex, fully decorated with diamonds.
05.11.13 Comments(0)
Jonas Kaufmann’s solo concert with the support of Rolex in Moscow
On November 2013 the world famous German opera singer Jonas Kaufmann will give a solo concert with the support of the well-known watch company Rolex at the Concert Hall "Barvikha Luxury Village”.
17.10.13 Comments(0)
Rolex “Masters and Protégés
In 2002, the watch company Rolex was founded the initiative "Masters and Protégés." Within the Rolex Arts Weekend in 19 and 20 October this year, protégés and their teachers will present their work in the cultural Giorgio Cini Foundation.
New Version of Rolex Oyster Perpetual Cosmograph Daytona
The famous watch company Rolex presents its new Rolex Oyster Perpetual Cosmograph Daytona watch. Back in 1963, the brand has developed a model Cosmograph Daytona, closely related with motor sport racing drivers and recognized for their functionality, reliability and accuracy.
Rolex has become the official timekeeper of Formula 1
One of the popular watch companies Rolex signed a contract with Formula 1. The brand in 2013 will be the official timekeeper for the championship, and the model will mark the status of official watch of F1. The brand’s logo appears on tracks, and advertising banners will be installed in the corners.
Rolex and its Support Program Mentor and Protege Arts Initiative
For the past 10 years, a watchmaker Rolex sponsors the program Mentor and Protege Arts Initiative, supporting artists. The purpose of the program is to help talented young artists, actors, writers and other creative types to fulfill their potential.
06.11.12 Comments(0)
Rolex opens its new building in Bienne
In October 16, 2012 in the Swiss town Bienne was held the presentation of a new Rolex factory building. The complex is one of the largest industrial construction projects in Switzerland over the past few years.
Rolex announces winners of Rolex Awards for Enterprise
The prize for the best project Rolex Awards for Enterprise has been awarded five winners from Australia, Bolivia, USA, Kenya and Russia. The project, sponsored by the famous watch company Rolex, caused in this 2012 big interest from bidders.
15.07.12 Comments(0)
Rolex - Official Timekeeper of Wimbledon 2012
The famous watch company Rolex since 1978 is the official timekeeper of the Wimbledon tennis tournament, which last year celebrated its 125th anniversary. During 34 years at the courts of the world's tournament time is fixed by means of accurate and reliable watches from the company Rolex.
13.07.12 Comments(0)
Which Watch Brands Do American Millionaires Prefer?
United States - one of the few countries that can boast a large number of millionaires, it is natural to have different preferences in the world of watch brands.
08.07.12 Comments(0)
Alain Delon decided to part with his collection of watches
In April 5 of the current year the French auction house Carnette de Saint Syr had a unique bid, on which were exhibited 100 wristwatches that were part of a personal collection of the famous actor Alain Delon, which were acquired in 50 years.
James Cameron and Wristwatch by Rolex
Famous Hollywood film director James Cameron will go to one of the deepest point in the World Ocean - sink to the bottom of the Mariana Trench, together with the wrist watches Rolex; it is one of the main sponsors of this extraordinary journey into the depths of the sea.
Wristwatches of Rolex for Climbers
The legendary watch company Rolex throughout its history has repeatedly participated in research expeditions. Today, Rolex has released Hillary Tenzing Edition - a set for climbers which in addition to the necessary tools includes the Rolex Explorer watch.
10.02.12 Comments(0)
The Christie's champion watches with their eyes
On 14 November at Christie `s auction the watch company Patek Philippe has once again been recognized as the creator of one of the most expensive auction models.
11.12.11 Comments(0)
The most interesting watches of the upcoming auction Antiquorum
In December 7 in New York it will be the next auction Antiquorum Important Modern & Vintage Timepieces. It can be purchased by such outstanding watches, such as Vacheron Constantin Ref. 30020 2000, equipped with minute repeater and perpetual calendar. This model is presented in the case of platinum, and is estimated at $180-220 000.
17.11.11 Comments(0)
The watch Rolex sold at Sotheby's
Yesterday at Sotheby's in Geneva a rare and historic watch Rolex, owned to Conrad Adenauer, was sold.
For possession of these watches (ref. 6305 / 1) of the 18 karat yellow gold with an automatic central second hand, date function and bracelet three contenders fought.
15.11.11 Comments(0)
Christie `s sell watch Agent 007 by Rolex
Christie's auction put up for sale the real James Bond watches. That is not just a gold Rolex, but the watch of the Secret Agent, among the complications of which is listed even a saw! This watch was manufactured by Rolex in 1972 specifically for the film "Live and Let Die.
02.11.11 Comments(0)
Galaxy of masterpieces by Patek Philippe at Antiquorum
In November 13 of the current year at the Mandarin Oriental in Geneva will take place the auction Antiquorum. Bidding will take place in the category of "Important Modern & Vintage Timepieces”.
28.10.11 Comments(0)
Wrist watches of famous Muammar Gaddafi
Three days ago something has happened that will go down in world history: the legendary Colonel Muammar Gaddafi, 42, who ruled Libya, was killed. Famous Libyan leader was a big fan of watches. He often ordered to watch with his own portrait for himself and as a gift.
28.10.11 Comments(0)
An Advanced Explorer II by Rolex
Being endowed with distinctive features, the new wrist watch model Explorer II, released by watch brand Rolex, is standing out of the crowd. This season, the novelty is particularly fashionable.
22.10.11 Comments(0)
Tiger Woods is the new ambassador of the watch company Rolex
Recently, another watch brand (Tag Heuer) ended its 10-year partnership with the famous golfer because of a sex scandal, in which Woods was involved. The termination of so long-lasted relationships is explained by the fact that the largest market for the watch company Tag Heuer is the politically correct U.S. But every cloud has a silver lining.
09.10.11 Comments(0)
Rolex
In our world there are certain standards of the perfection and the quality. Each country is famous for something their own, very special. For example, in the world of the wristwatch field such a standard is the Swiss watch. In the mind of any man deeply is fixed that phrase. There are a few Swiss watch brands which are known by everyone that does not depend on wears a person watches of this brand or not. At the question “Which Swiss watches do you know?” - the first and immediate answer will be “Rolex”. It is very difficult to find...
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