Rolex Watches

In our world there are certain standards of the perfection and the quality. Each country is famous for something their own, very special. For example, in the world of the wristwatch field  such a standard is the Swiss watch. In the mind of any man deeply is fixed that phrase. There are a few Swiss watch brands which are  known by everyone  that does not depend on wears a person watches of this brand or not. At the question “Which Swiss watches do you know?” - the first and immediate answer  will be “Rolex”. It is very difficult to find someone who would never have heard of the brand watches Rolex. This is the most prestigious and recognizable company not only in Switzerland but also throughout the world. Most people, who are striving for success, dream of these very watches.
Rolex is  the synonym of the success and the highest quality and it's difficult to find an equal realization. For more than a century, the watch brand is considered as a symbol of perfection and prestige, and no other watch company will be able to win this title. In other words, Rolex is the  status! In Russia it is the most famous brand, which is the dream of many people, and the Rolex watches are  the irreplaceable attribute of those who achieved the success in their life. Americans, who buy such  watches, say that they have gone the way from the shabby old jeans to the gold Rolex. By these words they mean the stage, which is able to be overcome only by a strong and successful person, then life turns to the other side, where all is in the bright colors.
The design of the Rolex watches is ideal for the style of any successful businessman, owners of their life. After all, these watches combine the quality cases with the clear edges, the elegant dial and the most important thing - a lot of gold.
At the factory for the Rolex watches production there are no “mid-level” specialists, not to mention  lower, there work only the highly qualified professionals. For the watch manufacture are used the best  materials, and the movements are treated only by the most expensive watchmakers of the world, that strongly reflects on  the quality of the finished products. The Rolex watches are the standard of  the modern technologies and the design ideas perfection, which is the special  individuality of the brand. Such individuality is very rare nowadays due the rush of more money, not quality. Besides the great quality Rolex always had incredible diversity of the case's forms. The cases are made only of  noble metal such as gold (pink, white, yellow). For the dials are used  yellow, pink, black or white mothers-of-pearl. Many models are available with the cases,which are encrusted with diamonds or other precious stones, that is certainly going to  appreciate a lover of the luxury life.
Nowadays Rolex is the leading brand of the luxury watches in the world, the company has 28 branches in different countries all over the world and 4000 workshops for servicing and there is no limits,  the owners of the company don't want to stop.
The Rolex watches can be seen on the wrists of the famous people such as Roman Abramovich, Al Capone, Andrei Malakhov, James Bond, Fidel Castro, Richard Nixon, Charles de Gaulle.
The strange thing is that nobody knows how the name of the brand has appeared. The history of it is full of mystery and puzzles. There are a few guesses and theories about the origin of the combination of these letters. The first theory says that  Rolex is the  meaningless sequence of letters, which made up the beautifully-sounding name, which is easily pronounced in almost any language. Some people guessed that Rolex stands for the phrase “Horologerie exquise”, which means - contemporary watchmaking art. And according to the third theory, Rolex is the collection of letters that came to the mind of the famous watchmaker Hans Wilsdorf.
 Now let's see how it all began ...
The Swiss watchmaking company Rolex was founded in 1908 by Hans Wilsdorf. As a young man, he stepped into the world of the Swiss watchmaking, when the world was completely ruled by pocket watches. Wilsdorf was sure that the future was for  wrist watches. And although they weren't too precise that time,he foresaw that the watches could be can not only stylish, but also reliable. In order to convince his customers of the reliability of his innovative watches, Wilsdorf started to equip them with the small and very precise Swiss movements. The name Rolex was easily pronounced in all European languages and was short enough to fit the dial. The watchmakers of Rolex focused on the quality of the Rolex watch movements. Unrelieved struggle for the chronometric precise was soon crowned with success: in 1910, the  Rolex watches became the first wrist watches, which received the official certificate from the Official Watch Rating Centre in Bienne. Four years later, Kew Observatory in Great Britain awarded the Rolex wristwatches a class “A” precision. Since that time, Rolex watches always associated with precision.
 A major step forward was taken with the creation in 1926 the world's first dustproof and waterproof watches. Their movement was protected with the hermetic case, like a shell, that's why the watches got the name “Oyster”.
In 1931 he was launched Rolex Oyster Auto Rotor (Eternal Rotor). This name was given to the self-winding  mechanism,  which supplied the Rolex watches with the energy with every move of a hand and that helped them to work nonstop. Nowadays this system is used in all models of the automatic watches Rolex.
By becoming the experts in the field of chronometric precision and water resistance in the early 1950s, the Rolex designers created the professional watches with functions much more wider than just the  measurement of the  time. These watches were designed for people who professionally involved in new activities such as diving, ballooning, rock climbing, scientific exploration. In 1953 was presented the  model Rolex Submariner - the first watches which had water-resistance up to 100 meters. These watches became very popular among the people who  sought for challenges.
The Rolex company has two lines of thee watches: 1. Rolex SA – models Rolex, Cellini, Tudor. 2. Rolex Oyster - models Air-King, Datejust, GMT Master 2, Explorer, Explorer 2, Submariner, Sea-Dweller, Daytona Cosmograph, Day-Date, Oyster Perpetual, Yacht-Master, Yacht-Master 2, Millgauss.
The leading name in the world of the luxury wrist watches. Rolex more than a century is the symbol of perfection and prestige. Today the watchmaking company Rolex - it's 28 branches all over the world and 4000 masters in service of more than 100 countries, and it continues to successfully develop its own rich history of the achievements  and innovations.