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 Maurice Lacroix |  Official site Maurice Lacroix
 
 
 

Maurice Lacroix Watches

Maurice Lacroix timepieces appeared in 1961 in Switzerland, in Saignelégier, a small town, located in the Jura mountains, the border between the country and France. The Zurich’s Desco von Schulthess AG parent company bought equipment for assembling watches and started manufacturing some articles intended for the domestic and foreign markets. In 1975 the Swiss watch company began operating under its own trade name - Maurice Lacroix. For many years the name of its wristwatches has been personifying the experience of creating watches of the highest precision and quality. Little by little, step by step, the Swiss watch company is developing and setting the deserved position on the list of the leading Swiss producers of wristwatches. Maurice Lacroix timepieces owe their successful history to Swiss traditions and the most advantage standards for making watches.

Henrik Fisker
Henrik Fisker

Jimmy Wales
Jimmy Wales

Dicky Cheung
Dicky Cheung

The Masterpiece, Miros, Intuition, Milestone, Sphere and other watch collections are designed and assembled with passion and precision in Swiss workshops. The company's timepieces reflect an exquisite combination of the present and the past, that is too difficult to be achieved by other watch producers. Maurice Lacroix products are being offered at affordable prices. Style of Maurice Lacroix watch collections is very individual. The style is strict but despite that, every watch has its own special appeal. The company is especially proud of its Masterpiece watch. To make this mechanical wristwatch to be individual, each of 300 components are being assembling by hand. Just that the future classic is created. This timepiece will outlive all modern trends and give many generations pleasure. The Maurice Lacroix company's watchmaking business is the habits of centuries and the high technologies.

Maurice Lacroix Starside Sparkling Date
Maurice Lacroix Starside Sparkling Date

Maurice Lacroix Divina
Maurice Lacroix Divina

Maurice Lacroix has turned into one of the quick-growing watch companies and obtained the world recognition for its high-quality production. The latest advances in science and technology - high-technology electronics and computers, materials and developments in the field of the watchmaking industry are used to make watches. The workmanship for assembling watches being so necessary as well as the art for creating new models has been passed on from one generation to another for a long time. It is astonishingly to learn that in our century of an automated life, watches are being assembled by experienced masters by hand. Any model has a long way of creation before to be presented to a customer of any world part to satisfy all his requirements and then to be launched in the serial production; consisting of researching, drafting, comparing to standards, quality inspecting before it to be completely finished. Maurice Lacroix timepieces are available all over the world. In 2004 the brand has been already sold in more than 4,000 specialty stores.

Maurice Lacroix Pontos Decentrique Phases de Lune (Ref. PT6218-TT031-330)
Maurice Lacroix Pontos Decentrique Phases de Lune (Ref. PT6218-TT031-330)

Maurice Lacroix Masterpiece Regulateur Roue Carree
Maurice Lacroix Masterpiece Regulateur Roue Carree

Every year the company's factory manufactures about 150,000 high-quality watch masterpieces. In 1976 the brand occupied the market of Spain, later in 1983 – of Switzerland, in 1986 – of Holland and in 1987 – of Great Britain. In 1990 Maurice Lacroix watches appeared on the market of Asia. In 1995 the first shop in the USA was opened. Since 2001 the company has been independent stopped being anymore under the guardianship of the Desco von Schulthess AG. In 2008 the company launched the first storage mechanical watch under the name of Memoire 1. Pontos, Miros, Calypso, Les Classiques, Divina, Selena and Masterpiece are the most well-known and popular collections of watches.

Maurice Lacroix manufactory
Maurice Lacroix manufactory

Maurice Lacroix watch movement assemblyspring of Maurice Lacroix watch balance
Maurice Lacroix watch movement assembly

work on Maurice Lacroix manufactory
work on Maurice Lacroix manufactory

Maurice Lacroix workshop
Maurice Lacroix workshop



  News
Maurice Lacroix - Partner of Barcelona FC Maurice Lacroix - Partner of Barcelona FC
BaselWorld-2014: Masterpiece Gravity by Maurice Lacroix BaselWorld-2014: Masterpiece Gravity by Maurice Lacroix
BaselWorld-2014: Pontos S Supercharged by Maurice Lacroix BaselWorld-2014: Pontos S Supercharged by Maurice Lacroix
James Magnussen - New Maurice Lacroix Ambassador James Magnussen - New Maurice Lacroix Ambassador
Maurice Lacroix - a sponsor of the ''Movember'' movement Maurice Lacroix - a sponsor of the ''Movember'' movement
Maurice Lacroix Presents Pontos Decentrique Phase de Lune Timepiece Maurice Lacroix Presents Pontos Decentrique Phase de Lune Timepiece
Masterpiece Tradition 5 Aiguilles by Maurice Lacroix Masterpiece Tradition 5 Aiguilles by Maurice Lacroix
New Pontos Day / Date Retro Watch by Maurice Lacroix New Pontos Day / Date Retro Watch by Maurice Lacroix
Maurice Lacroix has launched a new website Maurice Lacroix has launched a new website
Maurice Lacroix Second Mysterieuse for Only Watch Maurice Lacroix Second Mysterieuse for Only Watch
Maurice Lacroix is a classic model Masterpiece Double Rétrograde Maurice Lacroix is a classic model Masterpiece Double Rétrograde
Maurice Lacroix Global Marketing Strategy Restart Maurice Lacroix Global Marketing Strategy Restart
Maurice Lacroix Presents Masterpiece Cinq Aiguilles Timepiece Maurice Lacroix Presents Masterpiece Cinq Aiguilles Timepiece
Masterpiece Tradition Reserve de Marche by Maurice Lacroix at BaselWorld 2013 Masterpiece Tradition Reserve de Marche by Maurice Lacroix at BaselWorld 2013
Swiss Locomotive with Maurice Lacroix Ad Swiss Locomotive with Maurice Lacroix Ad
BaselWorld 2013: Masterpiece Squelette Automatic by Maurice Lacroix BaselWorld 2013: Masterpiece Squelette Automatic by Maurice Lacroix
New Maurice Lacroix Advertising Campaign New Maurice Lacroix Advertising Campaign
BaselWorld 2013: Masterpiece Worldtimer by Maurice Lacroix BaselWorld 2013: Masterpiece Worldtimer by Maurice Lacroix
BaselWorld 2013: Pontos S Extreme by Maurice Lacroix BaselWorld 2013: Pontos S Extreme by Maurice Lacroix
BaselWorld 2013: Masterpiece Date by Maurice Lacroix BaselWorld 2013: Masterpiece Date by Maurice Lacroix
New Pontos S Vintage Diver by Maurice Lacroix at BaselWorld 2013 New Pontos S Vintage Diver by Maurice Lacroix at BaselWorld 2013
New Masterpiece Seconde Mystérieuse Watch by Maurice Lacroix New Masterpiece Seconde Mystérieuse Watch by Maurice Lacroix
BaselWorld 2013: Pontos Chronograph by Maurice Lacroix BaselWorld 2013: Pontos Chronograph by Maurice Lacroix
Maurice Lacroix has set a world record Maurice Lacroix has set a world record
Maurice Lacroix will be the partner of Fisker Automotive Maurice Lacroix will be the partner of Fisker Automotive
Awards of Maurice Lacroix Awards of Maurice Lacroix
Olympic Novelty by Maurice Lacroix - Pontos The Olympians Watch Olympic Novelty by Maurice Lacroix - Pontos The Olympians Watch
New Les Classiques Phases de Lune Watch by Maurice Lacroix New Les Classiques Phases de Lune Watch by Maurice Lacroix
New Sporty Pontos S Diving Chronograph Watch by Maurice Lacroix New Sporty Pontos S Diving Chronograph Watch by Maurice Lacroix
Masterpiece Lune Rétrograde Watch by Maurice Lacroix Masterpiece Lune Rétrograde Watch by Maurice Lacroix
Mark Glaser - a new CEO of Maurice Lacroix Mark Glaser - a new CEO of Maurice Lacroix
A square wheel Masterpiece Roue Carree Second by Maurice Lacroix at Moscow Watch Expo! A square wheel Masterpiece Roue Carree Second by Maurice Lacroix at Moscow Watch Expo!

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