Maurice Lacroix Global Marketing Strategy Restart

Recently, a famous watchmaker Maurice Lacroix with LPI RUS gathered journalists and business partners in the Ritz-Carlton Hotel on the occasion of Maurice Lacroix restarting marketing strategy.

Maurice Lacroix Global Marketing Strategy Restart
Maurice Lacroix Global Marketing Strategy Restart

Now the famous watchmaker will develop their models under a new slogan – “Your Time is Now”. A dynamic advertising campaign, aimed at both male and female audience, launched. In addition, the brand has completely revamped its official website.

Maurice Lacroix Global Marketing Strategy Restart
Maurice Lacroix Global Marketing Strategy Restart

The company representatives presented the main achievements of the Maurice Lacroix over the past 38 years, has positioned itself as a brand in relation to competitors, as well as plans for development.

Maurice Lacroix Global Marketing Strategy Restart
Maurice Lacroix Global Marketing Strategy Restart

At the event there was presented a new collection of watches, which have been appreciated by connoisseurs at the international exhibition BaselWorld 2013. The model Masterpiece Seconde Mysterieuse, wherein "flying" second and skeleton, aroused the great interest.

Maurice Lacroix Global Marketing Strategy Restart
Maurice Lacroix Global Marketing Strategy Restart

Another novelty - Pontos S Extreme, has attracted worldwide attention. Men's model, made in sporty style, is available in three color versions. It is equipped with three counters and collected on the basis of the automatic caliber ML112. A Powerlite alloy of five high-tech material gives it an avant-garde in nature and provides high strength.

Official site of Maurice Lacroix.

Written by Angel

Maurice Lacroix Latest news

Maurice Lacroix - Partner of Barcelona FC

Maurice Lacroix - Partner of Barcelona FC

The famous Swiss watchmaker Maurice Lacroix has collaborated with one of the most prestigious football clubs - Barcelona.
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BaselWorld-2014: Masterpiece Gravity by Maurice Lacroix

BaselWorld-2014: Masterpiece Gravity by Maurice Lacroix

Swiss watch brand Maurice Lacroix has introduced a new model Masterpiece Gravity, the official premiere of which will take place at the international exhibition Baselworld-2014.
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New Pontos Day / Date Retro Watch by Maurice Lacroix

New Pontos Day / Date Retro Watch by Maurice Lacroix

Watchmaker Maurice Lacroix has released a new model Pontos Day / Date Retro, filled up the well-known Pontos collection. The models from the Pontos line are characterized with dials in the style of a retro.
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Maurice Lacroix has launched a new website

Maurice Lacroix has launched a new website

Watchmaker Maurice Lacroix has updated its website and re-launched it. The new site offers users an interactive test, the results of which will be picked up watches that best match the requirements.
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Swiss Locomotive with Maurice Lacroix Ad

Swiss Locomotive with Maurice Lacroix Ad

Last week a locomotive, on which is depicted the Maurice Lacroix watches, appeared on the railways of Switzerland. The following year, a locomotive with Maurice Lacroix ad will appear in different parts of Switzerland as the first train, which promotes the well-known Swiss watch brand.
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New Maurice Lacroix Advertising Campaign

New Maurice Lacroix Advertising Campaign

The watch company Maurice Lacroix Recently has recently launched a new advertising campaign. Its main slogan is “Your time is now”.
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BaselWorld 2013: Masterpiece Worldtimer by Maurice Lacroix

BaselWorld 2013: Masterpiece Worldtimer by Maurice Lacroix

The gorgeous novelty Masterpiece Worldtimer from the Swiss watch brand Maurice Lacroix will be officially presented at the annual watch exhibition BaselWorld 2013, to be held in late April - early May.
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BaselWorld 2013: Pontos S Extreme by Maurice Lacroix

BaselWorld 2013: Pontos S Extreme by Maurice Lacroix

Maurice Lacroix announces the release of its next limited edition novelty Pontos S Extreme. The timepiece will be officially presented at the annual watch exhibition BaselWorld 2013.
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BaselWorld 2013: Masterpiece Date by Maurice Lacroix

BaselWorld 2013: Masterpiece Date by Maurice Lacroix

The watch company Maurice Lacroix at the annual exhibition BaselWorld 2013 will present its new model Masterpiece Date. The watch will be available in different versions, different coloring marking of the dial and hands.
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BaselWorld 2013: Pontos Chronograph by Maurice Lacroix

BaselWorld 2013: Pontos Chronograph by Maurice Lacroix

The famous watch brand Maurice Lacroix has released a new version of the Pontos Chronograph watch, which will be officially presented at the annual exhibition BaselWorld 2013.
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Maurice Lacroix has set a world record

Maurice Lacroix has set a world record

In January 2013, the Swiss dentists, brothers Andre and Geze Sholts first crossed 560 km Straits of Magellan on kite surfing.
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Maurice Lacroix will be the partner of Fisker Automotive

Maurice Lacroix will be the partner of Fisker Automotive

During the Paris showroom Maurice Lacroix and Fisker Automotive have announced their cooperation. The purpose of the new union is a joint activity of the international market, which aims to strengthen the positive image of both companies.
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Awards of Maurice Lacroix

Awards of Maurice Lacroix

In September 2012, the famous watch brand Maurice Lacroix has been awarded two prestigious awards in the field of advertising for the company to launch a new watch Pontos S.
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Olympic Novelty by Maurice Lacroix - Pontos The Olympians Watch

Olympic Novelty by Maurice Lacroix - Pontos The Olympians Watch

These days the world's attention has focused on London and passing there the Olympic Games. Quite naturally, that the world watch industry does not remain aloof from this great event. In addition, the company Maurice Lacroix - not the first watchmaker, this dedicates its novelties to the London Games.
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New Sporty Pontos S Diving Chronograph Watch by Maurice Lacroix

New Sporty Pontos S Diving Chronograph Watch by Maurice Lacroix

At the upcoming international exhibition BaselWorld 2012 the well-known Swiss company Maurice Lacroix will introduce a new sporty watch Pontos S Diving Chronograph, which claims the leading position in the list of diving watches top ten.
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Masterpiece Lune Rétrograde Watch by Maurice Lacroix

Masterpiece Lune Rétrograde Watch by Maurice Lacroix

Swiss watch company Maurice Lacroix has pleased his fans with new models. In the beginning of this year the company has introduced the watch in two versions. The main difference between the watches is in the color design of dials.
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Mark Glaser - a new CEO of Maurice Lacroix

Mark Glaser - a new CEO of Maurice Lacroix

On January 1, 2012 Mark Glaser will be headed as managing director of the watch company Maurice Lacroix, who for the past seven years has held senior positions of the company.
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Maurice Lacroix

Maurice Lacroix

Maurice Lacroix timepieces appeared in 1961 in Switzerland, in Saignelégier, a small town, located in the Jura mountains, the border between the country and France. The Zurich’s Desco von Schulthess AG parent company bought equipment for assembling watches and started manufacturing some articles intended for the domestic and foreign markets. In 1975 the Swiss watch company began operating under its own trade name - Maurice Lacroix. For many years the name of its wristwatches has been personifying the experience of creating watches of the highest precision and quality. Little by little, step by…

Detailed information Maurice Lacroix