Awards of Maurice Lacroix
In September 2012, the famous watch brand Maurice Lacroix has been awarded two prestigious awards in the field of advertising for the company to launch a new watch Pontos S.
The first of these awards was presented at the beginning of September, and it was in the 6th in Zurich in the category "Social Media" for the campaign “The French Job” in the Award Corporate Communications Award, which since 2005 is awarded annually for the development of professional and external communications.
Sebastian Murat with Pontos S watch
Awards are given in four different categories. Note that the application for participation in the tender filed 42 of the applicant, from which only 26 companies were selected. Match decided by voting on the social network Facebook. The leader in the voting was brand Maurice Lacroix, typing 3000 votes.
Brand got the second prize on September 14 in Berlin, where the prizes were awarded European Digital Communication Award in the "Best Product Launch." To encourage companies annually hosts an international competition in marketing and PR Digital Communication Awards.
awarding European Digital Communication Award in the "Best Product Launch"
This year the prize was awarded for 36 categories - online strategy, brand promotion on social media, corporate web sites, blogs, and web-logs, the best youtube-channels and accounts on Twitter. Among the nominees were brands such as Audi, Phillips, Siemens, Vodafone, Volkswagen, Procter & Gamble, and Coca-Cola.
The watch company Maurice Lacroix was able to leave behind rivals such as the international cosmetics company Beiersdorf, Domino's Pizza and German food manufacturer Rügenwalder Mühle.
The French Job project
The company Maurice Lacroix completed in June 2012 The French Job project, after two fantastic weeks. For these two weeks freediver Sebastian Murat tried to set a new world record for diving without scuba gear. For two weeks, four bloggers covered the event in English, German, Russian and Chinese. Sebastian was also accompanied by videobloger, Expert Wordpress, personal assistant, and the pool-boy. Only those were able to get into the team, who gathered in their favor the most votes on social networks.
Official website of Maurice Lacroix watches.
Written by Angel
