Maurice Lacroix will be the partner of Fisker Automotive

During the Paris showroom Maurice Lacroix and Fisker Automotive have announced their cooperation. The purpose of the new union is a joint activity of the international market, which aims to strengthen the positive image of both companies.
Director and co-founder of the brand Fisker Automotive - Henrik Fisker, becomes an ambassador of Maurice Lacroix. For years, Henrik Fisker has worked with well-known brands such as Aston Martin and BMW. Founded in 2007 by Henrik Fisker the company Fisker Automotive occupies a unique niche in the market, it produces electric vehicles based on its own technology EVerTM. Today, the brand is developing a new line of hybrid-electric premium.

Henrik Fisker and Marc Gläser
Henrik Fisker and Marc Gläser

Fisker speaks about collaboration with Maurice Lacroix with great enthusiasm: "I have always admired Maurice Lacroix watches. In my opinion, our brands unite great technical skill, combined with a beautiful, elegant design. Our products are of the true value and courage - two key elements without which the prestigious classics is unthinkable."
Managing Director of Maurice Lacroix SA, Marc Gläser said: "I am very pleased that the company Fisker Automotive has become our partner! The company Maurice Lacroix had the truly unique opportunity to work with one of the leading designers of the automotive industry, known for its innovative ideas. Both of our companies are distinguished bold, innovative approach, allowing you to create a truly amazing product."

Official website of Maurice Lacroix watches.

Written by Angel

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Maurice Lacroix

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Maurice Lacroix timepieces appeared in 1961 in Switzerland, in Saignelégier, a small town, located in the Jura mountains, the border between the country and France. The Zurich’s Desco von Schulthess AG parent company bought equipment for assembling watches and started manufacturing some articles intended for the domestic and foreign markets. In 1975 the Swiss watch company began operating under its own trade name - Maurice Lacroix. For many years the name of its wristwatches has been personifying the experience of creating watches of the highest precision and quality. Little by little, step by…

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