Maurice Lacroix Watches

Maurice Lacroix timepieces appeared in 1961 in Switzerland, in Saignelégier, a small town, located in the Jura mountains, the border between the country and France. The Zurich’s Desco von Schulthess AG parent company bought equipment for assembling watches and started manufacturing some articles intended for the domestic and foreign markets. In 1975 the Swiss watch company began operating under its own trade name - Maurice Lacroix. For many years the name of its wristwatches has been personifying the experience of creating watches of the highest precision and quality. Little by little, step by step, the Swiss watch company is developing and setting the deserved position on the list of the leading Swiss producers of wristwatches. Maurice Lacroix timepieces owe their successful history to Swiss traditions and the most advantage standards for making watches.

The Masterpiece, Miros, Intuition, Milestone, Sphere and other watch collections are designed and assembled with passion and precision in Swiss workshops. The company's timepieces reflect an exquisite combination of the present and the past, that is too difficult to be achieved by other watch producers. Maurice Lacroix products are being offered at affordable prices. Style of Maurice Lacroix watch collections is very individual. The style is strict but despite that, every watch has its own special appeal. The company is especially proud of its Masterpiece watch. To make this mechanical wristwatch to be individual, each of 300 components are being assembling by hand. Just that the future classic is created. This timepiece will outlive all modern trends and give many generations pleasure. The Maurice Lacroix company's watchmaking business is the habits of centuries and the high technologies.

Maurice Lacroix has turned into one of the quick-growing watch companies and obtained the world recognition for its high-quality production. The latest advances in science and technology - high-technology electronics and computers, materials and developments in the field of the watchmaking industry are used to make watches. The workmanship for assembling watches being so necessary as well as the art for creating new models has been passed on from one generation to another for a long time. It is astonishingly to learn that in our century of an automated life, watches are being assembled by experienced masters by hand. Any model has a long way of creation before to be presented to a customer of any world part to satisfy all his requirements and then to be launched in the serial production; consisting of researching, drafting, comparing to standards, quality inspecting before it to be completely finished. Maurice Lacroix timepieces are available all over the world. In 2004 the brand has been already sold in more than 4,000 specialty stores.

Every year the company's factory manufactures about 150,000 high-quality watch masterpieces. In 1976 the brand occupied the market of Spain, later in 1983 – of Switzerland, in 1986 – of Holland and in 1987 – of Great Britain. In 1990 Maurice Lacroix watches appeared on the market of Asia. In 1995 the first shop in the USA was opened. Since 2001 the company has been independent stopped being anymore under the guardianship of the Desco von Schulthess AG. In 2008 the company launched the first storage mechanical watch under the name of Memoire 1. Pontos, Miros, Calypso, Les Classiques, Divina, Selena and Masterpiece are the most well-known and popular collections of watches.

Maurice Lacroix manufactory

Maurice Lacroix watch movement assembly

work on Maurice Lacroix manufactory

Maurice Lacroix workshop