Corum Watches

The company Corum was founded by watchmaker Gaston Ries and his nephew René Bannwart in La Chaux-de-Fonds in 1955. It has achieved fame and popularity, following a simple philosophy - "superb craftsmanship, plus the endless search for novelty and beauty." The company’s logo is a key, symbolizing the access to the hearts of horology lovers.
The history of Corum includes two epochs. The first begins from the foundation. René Bannwart was looking for a suitable name for the company very long and decided to stay on the Latin word “Quorum”. Then René Bannwart with his uncle decided to simplify the name and formed the word “Corum” from this Latin word. The founders were surprised when they learned that a piece of the first watches of the brand Corum was bought by Welsh priest Philip Corum. This event was recorded in the visitors' book of a watch store.
The first watch, designed by Bannwart, went on sale in 1956. In the same year the company participated at the watch World Exhibition in Basel. The result was very successful, because the watches Corum were very defiant at that time. Currently, they are especially prized by collectors. For example, female models Golden Tube and Chapeau Chinois (“Chinese hat"). Model Golden Tube is a tube made of pure gold, which conceals a subtle mechanism. Attachment of the strap allows watch to move free up and down. The form of the model Chapeau Chinois resembles the famous Chinese hats.

In 1958 before the start of the Basel exhibition one of the masters said that on the dials of some watches there are no numbers and indexes. But the master of Corum did not have time to fix the mistakes. To their great surprise, these watches were a huge success. This was the birth of a new direction in watch making design.
The company Corum produces watches with using gold coins. Watches in case of $ 20-th coin are very popular. In the workshop of Corum the U.S. gold coins Double Eagle ($ 20) Liberty Eagle ($ 10) are cut into two parts, specially treated inner surface and the ultra-high quality mechanism is inserted between these parts, which is with quartz or automatic winding. Watches of this type have been made by the company Corum for the first time.
In 1983 the company produced a model Admiral's Cup; it won the contest for the production of elegant and unique design watches with this model. Corum has linked its fate with yachting. In 1985 Admiral's Cup race was called “Corum Trophy Race”. In 1987 the sailing team named Corum appeared.
In the 90’s the company has the slogan: "Create watches, in the spirit of our time and love to the beautiful movements of the past." The company Corum opened a design center for its 40 anniversary, where designers have worked with innovative ideas.

In 2000, businessman from America Severin Wunderman bought Corum, second era was marked as the company Corum.
Severin Wunderman identified priority direction for the company. Firstly, it was to recreate well-known models in the new versions. For example, the model Admiral's Cup is “flagship”, which is considered a symbol of the brand. Second, well-known collection Golden Bridge has been redesigned and expanded with new models under the guidance of Severin Wunderman. For example, wrist watch with sapphire crystal, in which the mechanism of the core structure. Or watch with a carved tourbillon cage, minute repeater or bridge gears.
New models of Wunderman Trapeze, Bubble, Padlock, Sugar Cube are audacious, causing a great attention.
These watches are worn by athletes, movie stars, singers and such celebrities as Sylvester Stallone and Mariah Carey. Masters of Corum continue to create products that reflect past experience and future outlook.