Didier Cuche wins downhill in the German Garmisch-Partenkirchen
The Swiss Corum watch company's ambassador, mountain-skier Didier Cuche has won the downhill race in the German city of Garmisch-Partenkirchen on January, 28.
Corum company was founded in 1955 by a master watchmaker, Gaston Ries, and his nephew René Bannwart in the Swiss city of Là Chàux-då-Fînds. The brand has reached great popularity and worldwide renown following its simple philosophy – “great craftsmanship combined with the eternal search for novelty and beauty”. The brand's logo is a key, symbolizing access to the high watchmaking art lovers' and connoisseurs' hearts. Many Corum models were ratcher innovative and daring, some of them giving start to new trends in watch designing. Corum brand produces, for example, watch models with gold coins usage. The most popular are watches, enclosed in 20-dollar coins. At Corum company's workshop American coins with 20-dollar denomination (the Double Eagle) and 10-dollar denomination (the Liberty Eagle) are cut into halves, their inner surfaces are treated in a specific way and ultra-thin quartz or automatically rewound movements are installed between them.
Corum brand's history is tightly bound with sailing sports. In the far 1985 the famous Admiral's Cup sailing race was renamed “Ñîrum Trîphy Ràñå”. A little later, in 1987 a sailing team under the name Corum appeared. The team has had a lot of wins in the world's most prestigious regattas.
The famous Swiss mountain-skier, Didier Cuche, has been Corum brand's ambassador since 2011. In the same 2011 year he became the sportsman of the year in Switzerland. On January, 28 this year the titled mountain-skier achieved his third win in the season, having literally snatched a victory from the Canadian Eric Guaye's hands, winning him 27 hundredths of a second! You can say, that it was his revenge for the last year's World Championship, when Guaye beat Cuche.
“I'm very happy, that I managed to keep my competitors at bay, – the sportsman says, – on a short track the gap between us gets smaller and smaller and every hundredth of a second matters. In such circumstances you have to keep ideal control of your time.”
Corum company's CEO, Antonio Calce adds: “Even most famous sportsmen in the world of mountain-skiing can't imagine the extent of Didier's feats. He demolished all forecasts! I would like to reiterate my congratulations, but more than anything, on behalf of all my colleagues, I would simply like to thank him for all that he brings to us.”
In the limelight of the enormous talent of the mountain-skier from Neuchatel mountains, the future cooperation between the watch brand and its ambassador promises to be filled with a variety of exciting projects.
