FC Zenit and Corum – The Alliance of Two Legends

Corum links its name to the prestigious club FC Zenit and is the Official Timekeeper of the blue-white-sky blue football club. To honour this partnership the watch brand has created a dedicated high-end watch, the Admiral’s Cup FC Zenit Chronograph 48, an exclusive chronograph model limited to 40 pieces. The history of Corum dates back to 1955. The brand developed rapidly by launching many innovative watch models and soon established its reputation in the art of watchmaking. Original limited-edition models were joined by watches that quickly became classics and the Corum signature, namely the Admiral’s Cup, Romvlvs, Golden Bridge and Artisans timepieces. Today, Corum is headed by CEO Antonio Calce. A talented entrepreneur and organiser, Mr. Calce has opted for a long-term strategy in which the company manages the entire production cycle, from the design of watch mechanisms to their final assembly. He has breathed new life into Corum, creating and implementing an innovative marketing strategy. Corum is now a brand that represents high-quality mechanical watches featuring innovative designs and outstanding mechanisms.

Founded in 1925, Zenit football club was initially affiliated with the Leningrad Metal Plant. In 1936, the club was known as Stalinets, but changed its name to Zenit in 1940. In 1944, the team won the USSR Cup, followed by the USSR Championship in 1984. In 2008, for the first time in the history of Russian football, FC Zenit managed a double European title, winning both UEFA Cup and Supercup. With a rapidly increasing fan base, FC Zenit provides millions of people with unforgettable moments of happiness. Zenit is the most popular Russian club and symbolises a city with history that stretches over many centuries. It is the only club to have won all USSR and Russian trophies, and is constantly accumulating new honours and titles. Since 2009, the team has been coached by Luciano Spalletti. As a result of his coaching, FC Zenit won the Russian Cup in May 2010 as well as Russian Championship in November of the same year. Furthermore, the coach has absolutely no intention of stopping there!

Antonio Calce, Corum CEO said:
“I am proud to associate Corum with this major football club and to create a timepiece with the colors and identity of the FC Zenit. This partnership is important to me personally, as I am a football fan, and share the values of this sport. It implies strong teamwork and requires commitment and selflessness. Besides, I particularly appreciate Russia, which is a beautiful country and an important market for the watchmaking industry. I will continue to strengthen our presence there and give Corum the means to reinforce the brand image to beam over the Russian market”.

Maxim Mitrofanov, FC Zenit, General Director
 “The signing of a partnership agreement with one one the most highly respected companies in its field undoubtedly represents a huge step forwards. Corum stands for the highest quality, bordering on perfection. It stands for innovative design and technology. FC Zenit also strives to be number one in its field. Hence, the symbolic power of a partnership between two companies with kindred spirits. We hope you will appreciate the true value of Corum watches adorned with FC Zenit crest”.

Admiral’s Cup Challenger 48 Chrono FC Zenit
Designed for all football devotees, the sporty yet elegant Admiral’s Cup FC Zenit Chronograph 48 features a generous 48mm-diameter all black titanium case, framing a charcoal dial richly adorned with Cotes de Geneve motif and applied hour-markers with blue superluminova. Equipped with the star complication for sports watches, the watch gives subtle pride of place to the colors of the prestigious football club. The mechanical self-winding and COSC certified CO753 movement powers hour, minute, small seconds and date functions, in addition to the chronograph, and boasts a 48-hour power reserve. Secured by two locking pushbuttons, the chronograph function is displayed with a 30 minutes counter at 3 o’clock and a light blue lacquered seconds hand counterweight shaped like the Corum key. The dial – displaying FC Zenit crest at 6 o’clock – is rimmed with a flange bearing the 12 miniaturized nautical pennants serving as a reminder of the collection’s genetic heritage. To secure the case, Corum has fitted it with a solid screw-down open back, also decorated with a white lacquered FC Zenit logo. The genuine crocodile leather strap is specially designed to ensure optimal comfort and proudly bears three blue-white-sky blue hand-stitches. The water resistance is guaranteed to 300
meters. This timepiece specially designed for the FC Zenit will be available in a limited edition of 40 pieces.