Swiss company DKSH, which owns a controlling stake in Maurice Lacroix, has signed an agreement with the Swiss watchmaker Bovet.
The head office of DKSH is in Zurich, 650 offices are located in 35 countries around the world: 630 - in Asia. Company staff consists of 26,000 employees. According to the net sales of DKSH in 2011 amounted to 7.3 billion Swiss francs.
DKSH under the contract will be responsible for brand Bovet in Asia (which includes marketing, sales, after-sales service). Moreover, DKSH has received 20% of the company Bovet.
DKSH has received 20% of the company Bovet
According to the owner of the brand Bovet and Dimier 1738 Pascal Raffy, "today, the Asia-Pacific region is the largest market for Swiss luxury-watch. We believe DKSH, the leading independent service provider in the field of marketing, sales and distribution of premium products in Asia, an ideal partner for the professional advancement of our premium Bovet watches on the growing Asian markets."
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Bovet
Bovet Swiss timepieces do not resemble others, because their case form is so ergonomic that the first touch to them entirely proves this. Not depending on case sizes they are extremely comfortable. Bovet, undoubtedly, is of those watch producers who are not worth to lose sight of by both serious collectors and people, for those timepieces are a mean of self-expression and a considerable reason to interest their life-satiated friends. Bovet timepieces are miniature works of art. These watches are an exquisite feast for true connoisseurs of original accessories. The best m...
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