Three years ago German brand Glashutte Original established special award «Saeculum Glashutte Original Musical Festival Prise» with the fund of 25 000 euro. It presents in Dresden musical festival. As well as many popular companies, watch brand publishing its own magazine “The moment”, scientific and popular educational publication. Before this magazine the manufacture was sponsor of “Chronograph”-highly specialized magazine which presented watch constructions developing by brand. Glashutte Original is one of manufactures European watch industry in which the most important part of marketing strategy was the production process. None of the watch brand does not work with such openness and transparency, as the German manufacture. But just by itself guarantee that the close connection with collectors, whose views on a watch shaped skill in understanding it as one of the most ancient crafts.
A prerequisite for the emergence of this strategy was the restructuring of the gray industrial building, which houses is the watch manufactory in the early 90's. For the previous CEO of Heinz W. Pfeiffer, a faithful follower of Ferdinand Adolph Lange, the founder of Glashutte watch industry, opening a new factory was a brilliant ending systematic creative work. Building of Glashutte previous company, which was built in the early 80-ies of XX century, was thoroughly reconstructed, and the watch is in it did not stop production for a single day. An unusual idea, striking design solution and the huge architectural changes made in the gray industrial facility a modern business center with friendly portal and transparent facades. One of the most vivid visual impressions became the main entrance to the building - a wide and penetrated by the light of the corridor up the entire height of the building. In the factory, not only collect watches, but also made almost all the components of the construction watches: wheels, axles, bolts and axle. When you're ready to take business machines. Precision equipment and advanced machining centers are able to perform the most complex part shapes, ensuring accuracy of 0.005 mm. Then polishing, updating, deleting the smallest burrs, dimensional inspection. Check the accuracy of the production of parts and their compliance forms to help coordinate a microscope and special projectors that increase shadow detail is fifty times and allow it to verify the form of a pattern. German watchmakers try to follow the best traditions of the final treatment, and in their watches not a single detail, which would not be further processed. It was at first began to decorate Glashutte pattern and bridges, and the wheel movement. In the decoration very often help the different machines, but most of the transactions manually. To watch shone, as if sprinkled with diamonds, to a subtle sense of the metal, which is only a skilled watchmaker. It is also complicated and polishing watches: every detail is required about half an hour of work. Up to two days away from a watchmaker on to make a unique piece of billet watches. Commitment to the Glashutte Original watch making traditions seen in the choice of application method on the gold layer details here are using the oldest - the galvanic method. After coating with gold engraving is filled with a layer of protective varnish is applied to the workpiece rhodium, and after removal of the varnish, it gets the final form of gold ornaments delicately intertwined on a silver background. When all the details of the chronograph are ready to start working collectors. Then get ready to watch in the laboratory, where for four weeks are tested for water resistance, the impact of temperature, etc. In addition, work watches, check on special rotating displays, which model wearing watches. And if everything is all right, watches are the number and become a full member of the family Glashutte Original.
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