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 Certina |  Official site Certina |  Certina’s dynamic steps in the world of sports
 
 
 

Certina’s dynamic steps in the world of sports

Muhammad Ali with Certina DS 1 watchCooperation of the famous watch company Certina and the world of international motorsport fwas based on concepts such as accuracy, pioneering spirit, reliability and, of course, dynamic. It all started back in the middle of the last century, when the company linked itself with the names of sports legends like Muhammad Ali, Mike Doohan, Alex Crivillé, Petter Solberg, Sete Gibernau, Timo Glock, Thomas Lüthi, Robert Kubica and many others, with the title of champions.

In 2005, the famous watch company Certina has become an official partner of the team Formula 1 Sauber. Front reflectors of side pontoons of team racing cars, as well as helmets, shields of talented drivers Kamui Kobayashi and Sergio Perez were decorated with the logo of Swiss "sport" brand. In 2010 a season of Formula 1 Sauber was rather unfortunate for the team in a few races. However, the mid-season was more successful: the team won the required number of points. The possessor of the title "2010 Newbie” Kamui Kobayashi, according to the authoritative British magazine “Autosport”, was distinguished by his racing style and maneuverability. In the same year, construction of the car race Formula-1 has undergone many changes. Minimum weight increased from 620 to 640 kg. This norm was established by technical regulations. This regulation was allowed to use recovery system of the kinetic energy - KERS (Kinetic Energy Recovery Systems) by the team. In connection with these changes, many teams, including the team Sauber F1, revised the design of their cars. Another innovation was the adjustability of the rear spoiler angle of attack of the cab.
Changes associated withCertina and Sauber F1 team the transition from Bridgestone to Pirelli tires, already marked by the year 2011. Long-term and close cooperation with the Technical Director of the Swiss Formula 1 team Peter Sauber for the company Certina is very important. Support the development of motorsport by the company had its invaluable place. However, for the company this close collaboration is a great way to advertise the brand: the company’s logo brightly adorns the parts of the machine of drivers Kamui Kobayashi and Sergio Perez.

According to the president of the watch brand Certina Adrian Bossard, "The dynamics and innovation of Formula 1 are in line with the concept of the company Certina, therefore cooperation with Peter Sauber team is a great honor for us. Our brand is involved in sports, including motor sport for many decades. 2010 was no exception”. About this beneficial cooperation Peter Sauber said: "We are proud to continue our partnership with Certina. Our cooperation is tested by time, and we have lived through the most difficult situations. We are brought together by shared values, highly professional skill and precision in everything, including in relation to time”.

Certina and Fabio LeimerSince 2010, the rising star of the racing series GP2 – a talented young Fabio Leimer - enlisted the support of this famous watch manufacture. This cooperation was continued in 2011 season. Race car, helmet and overalls Leimer are decorated with the logo of Certina. Fabio Leimer is another very talented driver who the watchmaker Certina supports.

Over the years the brandOliver Keller with Certina DS Cascadeur Chrono watch Certina is inextricably associated with such great riders like Thomas Luthi, Alex Krivill, Robert Kubica and many others who began their partnership with the dawn of his career, following his worldwide fame. About his talented protégé the current president Certina says: "Victory of Fabio last year in Barcelona proved that he has the necessary speed and skills that will ensure him a long professional life. We are very pleased to continue our partnership with such a dynamic and smiling rider”. In turn, about it collaboration Fabio Leimer says, "I am happy and proud that my sponsorship with Certina has been renewed for a second season in GP2. I am honored that I so trust to Certina. The upcoming season is very important for my career, and it is important to be able to count on the continued relationship and strong partners."

For over 10 years s Swiss-born Hollywood stuntman Oliver Keller is under "sponsorship care" of the watchmaker Certina. Today, they are a great team! Oliver Keller is one of the most popular Hollywood stuntmen. "Spider-Man”, "Pirates of the Caribbean”, "Master and Commander. At the end of the earth”, "Star Trek”, "Nemesis”, "Pranksters the high road", "The Green Hornet", “Killers”, and television series “The investigation of Jordan”, "Miami Vice”, “Department of morals" and "House M.D" - this is not a complete list of popular films, in which Oliver flashed by his talent. In movies a reliable companion Oliver, who goes through the fire, water and copper pipes, has become a steel wristwatch Certina, equipped with system DS (Double Security / Reliability Dual) and extremely reliable in the most extreme conditions.

Certina and Sauber F1


  Video  
Certina watches presentation at BaselWorld 2012 (part 1) Basel, March 2012
Certina watches presentation at BaselWorld 2012 (part 1) Basel, March 2012

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Certina watches presentation at BaselWorld 2012 (part 2) Basel, March 2012
Certina watches presentation at BaselWorld 2012 (part 2) Basel, March 2012

Views: 2103
  



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