The company Piaget at the premiere of Madonna's film “W.E.”!

Recently a glamorous party was held at the Museum of Modern Art in New - York, devoted to directorial debut of Madonna. Especially for this remarkable evening the watch company Piaget introduced a special VIP presentation of film “W.E.”. The film, directed by Madonna, is based on the real love story of King Edward VIII of Great Britain to the American Wallis Simpson. Name of the film “W.E.”comes from the first letters of the main characters’ names - Wallis and Edward. The screenplay belongs to Madonna, who has spent 2.5 years on it.
At this party, devoted to the film “W.E.”, were gathered such famous friends and fans of pop – star as Andrea Riseborough, Julian Schnabel, Patti Smith, Marina Abramović, Marilyn Minter, photographers Steven Meisel and Steven Klein, movie and TV stars Chloë Sevigny, Parker Posey, Adrien Brody, Jeremy Piven, Alan Cumming, Anderson Cooper, Michelle Trachtenberg, Jeffrey Donovan, Kim Cattrall, Andy Cohen and the New - York authoritative personality Beth Ostrosky Stern, Olivia Palermo and Anh Duong, as well as NASCAR driver Jeff Gordon.
The royalty of the fashion industry was composed of well-known personalities such as Valentino, Donna Karen, Francisco Costa, Rachel Roy, André Leon Talley, Prabal Gurung, Olivier Theyskens, Glenda Bailey, Hamish Bowles and Nina Garcia.
The watch company Piaget closely cooperates with Arianne Phillips - personal stylist and the film’s costume designer. She created the image of the Madonna – “Material Girl”, adding it by luxurious accessories. She chose a dazzling model Limelight Tonneau by Piaget, which is made of 18 - carat white gold with 980 round-cut diamonds, as well as Piaget bracelet of 18 - carat white gold with 20 round diamonds. The watch dial was adorned with the signature of the company’s “Congratulations M.”
The watch company Piaget is a longtime sponsor of independent film and art. Once again the company will be the main sponsor of the event Film Independent Spirit Awards, to be held February 25 in the Santa - Monica, CA.