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Antonio Calce - the Head of Eterna

The company China Haidian Holdings Limited, whose core business is as a watch production and distribution of own brands in the domestic market and distribution in China and Asian countries of the Swiss watch brands, has announced the appointment of Antonio Calce as a president of the watch company Eterna.
Calce will enter into a new position, being also the head of the brand Corum.

Antonio Calce - the Head of Eterna
Antonio Calce - the Head of Eterna

Chairman of the Executive Committee of China Haidian, Hon Kwok Lung, said: "The consent of Mr. Antonio Calce to lead the Eterna brand for us is a great honor and a great success. As the head of the brand Corum since 2007, Mr. Calce has managed to make the company Corum into the one of the leading brands in the market of fine watchmaking. It gives me great pleasure to be working with Antonio Calce and fully trust him control of both companies."
On this occasion, Calce himself expressed his opinion: "I am delighted that our relationship with Mr. Hon is based on mutual trust. I am pleased to lead the company Eterna and deeply believe in its potential. Ahead of us a lot of work, but for me, the first priority is to take the brand Eterna to the leading position of the Swiss watch market."

Official site of Eterna.

Written by Angel

24.06.2013

 


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 Eterna    

Eterna, a famous Swiss watch brand, owes its birth to an economic crisis, that took place in Switzerland in the middle of the XIX century. To revive the economy, the city council of Grenchen, a small Swiss city, decides to develop watchmaking industry. For the allotted treasury funds Joseph Girard and his brother Juseb Girard set up a watch movements workshop, called “Girard  Frères & Kunz”. But due to economical difficulties, the workshop was closed in 1856. Some time on, Joseph Girard tried to get the production going again. Urs Schild became his new partner. As a result, “Dr. Girard...
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