Ice-Watch has become a premium partner of BMW Motorsport in the DTM racing

The watch company Ice-Watch in the new 2013 debuts in the popular racing series DTM as a premium partner of BMW Motorsport. In the season of 2013, the driver Marco Wittmann from the BMW Team MTEK will conquer the track in the car Ice-Watch BMW M3 DTM with starting number 21 and striking design of the Ice-Watch on the hood, roof and car body.
BMW Motorsport Director Jens Marquardt said: "The time is vital for DTM, the difference between victory and defeat - in fractions of seconds during qualifying, race and pit stops. Now we are focused on the theme of time in the form of cooperation with the Ice-Watch. We are pleased to be working with a partner like Ice-Watch, which sets new trends in its industry and has a dynamic image. This is very much in favor BMW Motorsport and Marco Wittmann, who is our youngest driver. BMW Motorsport is a watch is a confirmation license agreement between BMW and Ice-Watch and the successful launch of the partner in the lifestyle segment. I'm sure we'll see these amazing models on the wrists of many of the races in the DTM season in 2013."

Head of Ice-Watch, Jean-Pierre Lyutgen (left) and BMW Motorsport Director Jens Marquardt represent Ice-Watch BMW M3 DTM

The company Ice-Watch in cooperation with BMW Motorsport has unveiled the watch collection, dedicated partner. Head of Department in the Lifestyle Collection of BMW Group Thomas Gerdt said: "We look forward to the classical model in BMW Motorsport colors of our new license partner Ice-Watch, and their appearance on the track."
According to the head of Ice-Watch Jean-Pierre Lyutgen, “BMW embodies innovation, design, advanced manufacturing, and reliability, as well as excellent after-sales service and availability. This collaboration is yet another proof that the Ice-Watch brand has a reputation of a stable and reliable partner. It gives us a chance to strengthen our position among the leaders in the niche of fashion-watches, which we have achieved with the new vision of watches, affordable prices, a wide range of patterns and colors and constant innovations."

Official site of Ice-Watch®.

Written by Angel