The watch company Obaku has introduced new versions of popular women's watches with beige straps. The company’s designers has replaced traditional black strap on beige. Five brand-name female models were selected for release in beige colors.
The novelties are made from high alloy steel, titanium, based on reliable and accurate Japanese movements. Elegant watchbands are made of Italian beige leather.
To designers’ opinion, beige color represents the standard of elegance and refined taste. "Yellow, red, green, pink, orange - consumer interest in these colors at certain times increases, then fades away, following the whims of fashion - says Marketing Manager Henriette Arvin. - But the company Obaku differs with the consistency and adheres to traditional methods of design decisions. The design of our watches would be relevant not only now but many years later. Our designers have to use beige color as a base that suits perfectly with a wide range of clothing. "
The name of the young watchmaker Obaku borrowed from the branch of Zen Buddhism – Obaku, and the brand logo is a repetition of "the circle of life" which the school is considered an important symbol of Zen school. The brand's founders - Danish designers Christian Mikkelsen and Lau Liengaard Ruge - have created watch collections that combines the tradition of Scandinavian design and the philosophy of Zen. The collections Obaku comprise 260 models. Nowadays the brand is represented in 56 countries.
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Obaku
The name of the young watch brand Obaku was given from branches of the Zen Buddhism philosophy. And the brand logotype is a repetition of “circle of life” which is considered to be a significant symbol at the Zen school. Everything is changing, passing, developing to start from the very beginning. This philosophy contains a lot of paradoxical things. Zen is called as a study that cannot be taught so long as opposite ideas are pouring together, for instance, calm and indifferent attitude to life and death with attention ...
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