Style and Fashion are the basis for Ice-Watch® watches creation. Watch producers state, that an Ice-Watch® watch is not just a time measurement instrument, the brand's watch is a stylish accessory and a part of your image.
The company started its activity not long ago – in 2007. The first brand's watches were produced in Belgium, in Bastogne, where the company's headquarters is situated now.
By present day the company has managed to take its place in the watchmaking market and to sell its products in over 80 countries, on all continents. By the end of 2010 the company was selling up to 3 million of its pieces.
This brand's watches' peculiarity is the brightness of their colorings. For example, the “Ice-Love” collection is an example of magnetic and luxurious elegance, “seasoned” with Swarovski crystals.
In general, we can say, that Ice-Watch® company did not reinvent the wheel with its timepieces. The small Belgian company's founders took the existing popular components of contemporary watch market and, having combined them in their products, got bright and snazzy watches. You can say, that the final product became peculiar watch post-modernism, when nothing new is created, but the long-existing is put a new face on.
But the main peculiarity of Ice-Watch® watches is their bright coloring. These watches will suit you, if you want to highlight your image personality, combining luxe-class garments with middle price range accessories. Thus, the prices for Ice-Watch® watches are within the limits of 60 and 80 Euro. As some fashion experts state, these watches can even suit a mind-blowing Chanel dress: the main thing is to combine colours in a right way, it's not so importaint for them to fit each other, more importaint is to create an original and bright colour combination.
The company's motto, “Change, because you can” – like encourages all its fans to “play” with colour. But apart from that, Ice-Watch® brand's motto has another meaning: the watches' affordable prices imply, that every customer can afford multiple models at once, which can be changed depending on his mood and clothing style: “Change, because you can afford it”.
Among the brand's admirers there are many famous people, who keep to the same principle, as the brand's founders: simplify your idea and sell it at a reasonable price.
Ice-Watch® watches are based on Miyota movements, the cases are made of polycarbonate, the straps are made of plastic or expanded plastic. Ice-Watch® watches have a rather wide assortment of collections: “Classic Clear”, “Classic Solid”, “Classic Fluo”, “Classic Pastel”, “Ice-Jelly”, “Sili Forever”, “Ice-Summer”, “Ice-Winter”, “F*** Me I’m Famous”, “Ice-White”, “Ice-Love”, “Ice-Chocolate”, “Ice-Blue”, “Chrono”, “Ice-Chrono”, “Ice-Chrono Matt”, “Stone PC”, “Stone stili”, “Stone Tycoon”, “Stone Multifunction”, “Ice-Army”, “XXL”, – there's no doubt, that you will like something of this great variety.
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