The history of the brand Gucci
The founder of Gucci was born in 1881 in Florence, the Italian artisan family. At age 23, he opened "House of Gucci", which sold horse harness by own production. But the first undertaking of Gucci failed. Soon he moved to London, where more than ten years was working in-line, and then the elevator operator at the hotel "Savoy". A brilliant future years Gucci spent at work, because it tastes like it was formed while working at the hotel here in the future legislators of the world of fashion had the opportunity to admire the people of the elite, dressed with a sleek and impeccable taste. Especially in the eyes of him threw the suitcases and bags of travelers who testified on the status of the person. Ten years later Gucci returned home with money earned in Britain, opened the shop making leather trunks and harnesses, as well as a small shop at Via della Vigna Nuova 7, which became famous after throughout Europe. Brand name in the form of two interlocking letters G was invented by Aldo Gucci, the eldest son in 1933. Later, the father's case, apart from Aldo, Ugo also joined, Vasco and Rodolfo, and the family business becomes. In 1937, Gucci expanded and begins to carry handbags, luggage and gloves. Gucci brand by the end of the 1930s was synonymous of beautiful and luxurious life in the minds of Europeans. Company Gucci expanded in a short time and soon there were ties and scarves from Aldo Gucci. In the early 1940s, Gucci opened stores throughout Italy. Prosperity and world-famous brand Gucci has provided Aldo. The legendary silk scarves and ties were added to the range of firms with a light hand Aldo. The company's founder Gucci died in 1953, after which any strife between the brothers over the division of property. After long trials 50% of shares went to Aldo, who headed the firm. But this passion was not abated, the Italian temperament all the time let us know about yourself, all family members had claims against each other, and it was an invasion of lawsuits from all sides. Trials were even between Aldo and his son Paolo, who was the chief designer of the firm. 1960 - 1970's were quite successful for Gucci, has begun production of perfume, women's clothing, furs. Each year the company brought in $ 800 million. The continuing strife in the family situation so tense, that soon after the suit Paolo begins legal proceedings against his father Aldo on charges of tax evasion, resulting in the last imprisoned in 1986. Later properly thought-out economic policy successors Gucci brings the company before the crash. Absurdly enough, that once again flourish Gucci brand begins only when the family of Gucci in the company of anyone does not remain. Equity firm buys a company Investcorp, which was soon invited to the position of Economic Director Domenico De Solly. The latter develops a correct economic policy for the firm and invites the designer Tom Ford, who a few years back former high-profile company name, and Gucci resumes its rights to its leading position in the fashion world. Policy of the new president and artistic director were flawless. In 1999, the Gucci brand was in the Guinness World Record in the category "The most rapid rise fashion house." No wonder today's economic strategy of Domenico De Sole, studying at Harvard.
About Gucci watches
Gucci watches Italian fashion house also produces watches. Watch brand - is the embodiment of style of excellent quality. The story of Gucci watch recently abandoned its roots. The leader of the fashion industry became interested in the creation of watches only in 1997 with the acquisition of the assets Severin Montes - Swiss watch factory. In the watch brand Gucci are stylish design with practicality. Gucci watch says a lot about their support. They are an indicator of refined taste and sense of style, they also point to its solvency and high status, because not everyone can afford to buy a watch Gucci. With such a successful purchase you get a luxury item, which will be relevant and always will never leave the ranks of the fashionable things in the watchmaking world. Male and female lines of Gucci watches are made of stainless steel with high quality gold and platinum-plated. Sapphire crystal and crystal. For the same straps are used mainly steel, high-quality leather and rubber. Movements of watches: quartz, mechanical, manual, mechanic. Fashion house Gucci annually produces more than two hundred different types of watches. The first collection of watches of this brand have a long rectangle of stainless steel and the dial numbers missing, which once again underlined their exclusivity. Leather strap of round watch, gold and diamond variations came later. In today's world watches the hallmark of their carriers, and much talk about them. Gucci brand made its original bid on the appearance of a wristwatch, which was the key to their incredible commercial success in the watch industry. Men's watches are allocated watches of Pantheon Collection. On a black leather strap - stamping coat Gucci, watches with sapphire crystal, and the numbers on the dial, covered with a special compound, glow in the dark. The eye-catching and unique design of ladies' watches GUCCI is able to strike the spot even the most sophisticated girl. Women's watches of highlights LED Wrist Watch Gucci in the form of a bracelet. LED technology to create watches with a sliding "door" display presented a nice surprise for fans of this brand. Due to the sliding cover that hides the LED display, watch flick of the wrist turns into an elegant bracelet. Anything that produces brand Gucci, and points to the extravagance of emotion, an amazing sense of style and elegance.
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