Serpenti Installation of Bulgari in Beijing

In January 29, a new Serpenti installation of the Bulgari was installed on 15-meter facade of the Shin Kong Place in Beijing after the Chinese Snake’s Year. Installing encircles the building as a luxurious necklace.

Serpenti Installation of Bulgari in Beijing
Serpenti Installation of Bulgari in Beijing

This is - a kind of a new step in the approval Bulgari in the Chinese market, after the light necklace Serpenti drew attention to the opening of the brand new boutique in Shanghai's shopping mall Plaza 66. Serpenti debut installation took place during the Christmas season in Tokyo, which has become an ornament of the 11-storey Bulgari shop in the Ginza Tower. Then the project moved to New York, Rome and Shanghai.

Installation of 67 meters is made up of 95,000 LED-lamps, which are covered with 62-luminescent "scales". 25 technicians have been working over their assembly 40 days. Serpeni installation of Bulgari was lit by a Chinese actress Michelle Yeoh. Her neck was adorned with a necklace Serpenti. The ceremony was attended by the managing director of Bulgari in China Lelio Gavazzi, Ambassador of Italy in Beijing Alberto Bradanini, president of Shin Kong Place Lichzhen Zhang, a famous Korean actor Zhang Dong-kun. During the presentation, a show of the contemporary high jewelry collection of Bulgari was held.
Serpenti installation will decorate Beijing before February 19.

Official site of Bulgari.

Written by Angel

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