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New Original Watch by Swatch and Mika

This year, the famous watch company Swatch is celebrating its 30th anniversary. Pop star Mika, who was born in Beirut, also celebrated three decades this year. The singer fully shares the Swatch desire for creative diversity that attracts buyers from all over the world.

New Original Watch by Swatch and Mika

Mika develops the new models Swatch Art Specials KUKULAKUKI (GZ287S) and KUKULAKUKU (SUOZ171) with his sister Yasmina in a creative alliance of designers and artists, which exists for more than ten years. Brother and sister were working in his studio in London, and the project Swatch was their top priority for 12 months.

Swatch Art Specials KUKULAKUKI (GZ287S)

Swatch Art Specials KUKULAKUKU (SUOZ171)

The developed novelties feature unique pattern on the dial and strap, reminiscent of traditional African masks. According to Mika, “the pattern is a combination of elements that can be found in the Tunisian and Moroccan art, as well as other tribal styles of Oceania. Breeding masks come from several sources, and call any one of them is difficult. But it does not matter, because their goal - to awaken fear and curiosity. This formed the basis of our ideas. We wanted to create a mystical aura of light."

Official site of Swatch.

Written by Angel

19.11.2013

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Swiss watch brand Swatch - real watches of Swiss quality. People who utters the word "Swatch" no brag, but show their attitude to the world. It is simply impossible that such watches were out of fashion because the Swiss company is constantly releasing new products - at least two models per year, on the creation of which employ the most famous designers and watchmakers in the world. Swatch wrist watches are very practical and easy to use, without losing its elegance and, of course, luxury. During its existence, the Swiss watch company Swatch with the sonorous name has not lost the status of "real" watches, despite the fact that there were enough companies which wanted to spoil the reputation of Swatch. To maintain its place of honor in the market among other manufacturers, the owner and founder, Nicholas Hake used the following principles: first, he sought to make their watches more accessible, but at the same time&n...

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