Last year, the watch company Ice-Watch has opened its first boutique in Geneva. In early October of this year, the brand opened a second store in Zurich. The personal architect designs the boutique of the total area of 42 m2.
New Ice-Watch Boutique in Zurich
The Ice-Watch position is similar to its slogan “Change. You can”, which encourages consumers to change the model, depending on the trend and seasons. It is not so difficult, given the affordable price of watches.
New Ice-Watch Boutique in Zurich
Note that the Christmas season assortment of Ice-Watch will be added by novelties with stainless steel and leather straps.
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