The famous football player Mesut Özil, who plays for Real Madrid and the German national team, has become the new ambassador of the Swiss watch company Cyrus Genève. Henceforth the exclusive chronographs of Cyrus will be gracing the athlete’s wrist during his performances.
The successful athlete will represent the Cyrus watches in the international campaign, which includes print and online advertising, POS-promotion, as well as global charitable projects that will play a pivotal role in this cooperation.
Co-founder and CEO of Cyrus, Laurent Lecamp said: "I admire Mesut Özil, his athletic talent and skill, as well as his reserved character and a sense of the elbow. He embodies the highest level of professionalism, irrepressible energy and team spirit. This brings him to the philosophy of Cyrus, in our opinion, it is - the perfect ambassador of the company."
Mesut Özil – a new face of Cyrus
Mesut Özil, in turn, said: “Cyrus - is a powerful young company, applying the best materials for the design and manufacture of top-notch specimens of watchmaking. I was intrigued by the rare innovative watch design and desire for perfection down to the smallest detail. All this together shows my own style."
In the framework of cooperation, Mesut Özil may propose the design of a new exclusive model from Cyrus.
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