Recently, the Russian company Bosco and famous brand Swatch have launched new fashion watches, which will be available in November in the shops of Bosco.
The creator of the brand Bosco Michael Kusnirovich noted that to develop a novelty with a reputable company Swatch able, thanks to the many similar views on life. According to him – it is "an attractive, emotional and, at the same time, very democratic project, which will make our customers' lives more varied and more fun. Swatch watches for Bosco - a great example of an organic combination of Swiss punctuality with typical Russian sensuality and emotions."
watches by Bosco and Swatch
General Director of Swatch Group in Russia Stephen Peter on this occasion said: "The cooperation with Bosco is a unique opportunity to highlight the brand's relationship with the sport and the Olympics, to attract the target audience, promotes active, energetic lifestyle and clearly follow all fashion trends."
The project is based on the most tech model Swatch New Gent. Bold approach of the partners to the design of the case 41 mm is clearly manifested in the design. Opaque silicone straps complement the monochrome dial. Swatch designers chose Bosco for watches trendy colors - deep blue and deep burgundy. A basic background color of every watch is complemented with red-white-gray or blue-white-gray colors of Bosco ornament.
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