Zannetti as philosophy of manufacturing

Horology got such heights, that it seemed, no one can be amazed with technical complications, and about designer's solutions we can't talk. Now under creation of wristwatches work not just masters-mechanics, but engravers, jewelers, enamelers. That is why company Zannetti, founded by gold business master and widened by artist, nobody averse to a good and successful future. Nowadays, watches of this brand are well known to esthetic public. It shows off on the wrist not just fans of beauty, but famous bankers and politicians.
Present CEO of company Zannetti Ricardo Zannetti claims that its success is not accidental luck, but a result of hard work and permanent self-cultivation.  To get design of wristwatches to be elegant is not enough. It is needed to make it recognizible brand.
Ricardo began its business in 1982 from foundation of own workshop in Rome. And in 1990 opened first brand shop of watches Zannetti. On manufacture the most advanced technologies neighborhoodes with artistic approach to creation a new models. For making a drawing on the dial they don't use graphical programs, as on other manufactures. The sketch always make by hands. The richness of colors and unusual bright images, decorated ready watches. It let to get perception of products Zannetti, as not static object, but as spiritual object. Skills of artist let to keep the filling of measure, the most brightest drawings don't look provocative, but became easy to recognize. Besides, all details of watch movement processed by hands, what is additional guarantee. Such thin work takes much time, that is why volumes of manufacturing of the company Zannetti are not huge – here produced not more than three pieces a day.
“We never stops on the first impression and don't believe in “illumination”, born by insomnia, - says Ricardo Zannetti. - Any watches from ZANNETTI is a fetus of hard work, ideas, plans, constructing and attention to details. We don't jump over stages, which we should up, and never loose particular”.
In opinion of creators, wristwatches Zannetti choose the only person, who tries to get the best. Ricardo Zannetti supports traditional approach to making watches in all stages of manufacturing, keeping traditions of Italian watchmakers, which are more than 500 years. Authentic design turns the ending result of work not just in accurate device for measuring time, but in masterpiece, having firstly art value. Rigorous following to this principles helps the brand to Zannetti to stay independent and recognizable.
“We always realize that we should be differ in creating of special watches: by look on its forms it should appear impression, as if they materialized in functional object, and originality presented to itself no more, - explains Ricardo Zannetti. - We got this and understood that opened new esthetic dimension: we talk about philosophy of our brand”.
If you choose Italian watch Zannetti independent from if they are from gold or steel, the main value isn't in material, but in idea, born something new and unusual.