Citizen AW1696-03W: Sorcerer Mickey for $395
Citizen's Sorcerer Mickey's 100th Anniversary Macy's Parade watch, reference AW1696-03W, is priced at $395 and limited to 500 pieces worldwide. The light-powered model is listed on Citizen's US website and was reported as newly available by Gizmochina on November 7.
Mickey above the New York skyline
Disney artists John and Shelley Loter created the dial artwork, showing Mickey in his Sorcerer's Apprentice costume above New York. A blue background, scattered stars and the city silhouette turn the familiar parade balloon into the center of the display.
Red and gold star markers carry the theme around the dial. The central hands remain separate from the character artwork, allowing the illustration to fill the face without becoming part of the time indication. Citizen connects the design to Mickey's first appearance as a Macy's parade balloon in 1934.
The occasion is the parade's 100th edition in 2026. A numbered caseback identifies each watch within the production run, and Citizen supplies a specially designed gift box. These details distinguish it from other Sorcerer Mickey watches in the brand's Disney collection.
Light-powered movement, sapphire crystal
The Eco-Drive system draws energy from natural or artificial light and stores it for operation between exposures. Citizen identifies the movement as the J810. There is no mechanical winding routine, although regular exposure to sufficient light remains necessary.
- Case: 40 mm, two-tone stainless steel.
- Crystal: sapphire.
- Water resistance: 50 m.
- Strap: leather, with a pin buckle.
- Functions: three hands and date.
Availability: Citizen states that this edition is exclusive to Macy's and citizenwatch.com. The US listing offers ordering at the stated retail price. The release also falls in Eco-Drive's 50th anniversary year, linking the parade commemorative design with a milestone for the light-powered technology inside.
Sources: Citizen: AW1696-03W; Gizmochina: November 7 report.
