"The revolutionary salon" in the network space

Making the preparation for the XXII International exhibition SIHH 2012, the watchmaker Baume & Mercier has conducted a large-scale operation in the network space, thanks to which Facebook applications can be pre-acquainted with the collections of the brand, which will be presented at the Salon. The application is implemented as a virtual stand Baume & Mercier at SIHH, through which you can enter the "Hall of the fans”, get to know each of the thousands of the most active brand’s fans, as well as to view a video, in which there are a tentative presentation of new models.
For bloggers the web site www.bm.sihh12.com is created, where they will exchange with brand’s news and theme twitter messages about the Salon. The project, created jointly with the information watch portal Worldtempus, will be interested for journalists covering the event, exhibitor and watchmaking enthusiasts who want to follow the news SIHH in real time. And finally (not the last on the importance of news), QR-code on display will allow visitors of a virtual salon to switch to an Internet site with information about new collections Linea, Hampton and Capeland. There, they can leave their contact details to get the message about the date of new products’ receipt to sell and get their price. These QR-codes are also available on the virtual stand of a Facebook in the page of Baume & Mercier fans.
Combining the tradition with modern communications, the watch company remains true to its line – with the progressive and innovative solutions to affect the existing foundations of the conservative watch community. Due to the release of Baume & Mercier in social networks, with 16 to January 20, 2012 fans of watch delights can become a virtual visitor to the Geneva Salon SIHH.
We remind you that the works in the electronic environment the company started in 2010, having made an innovative breakthrough with the release of a social network. In honor of the 180th anniversary of the Baume & Mercier the company has created "virtual offices" in all the most popular social networks. The first step was the appearance of the brand pages in Facebook and Twitter, through which fans can learn about the brand's history and modern development in the pages of its diary, "Secrets of the watchmakers’ family's." With the help of social networking the company has united all fans in the virtual space (more than 200 000 fans).